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HomeBrandingHarrods Unveils New Luxurious Lingerie and Loungewear Area

Harrods Unveils New Luxurious Lingerie and Loungewear Area


Harrods

Harrods, the British-born luxurious division retailer, has revealed its latest and newest luxurious lingerie and loungewear wing. It comes as a part of its first section of redeveloping its womenswear vary. 

Positioned on the primary flooring of its Knightsbridge retailer and designed by David Collins Studio, the revamped area measures roughly 16,000 sq ft. The underlying concept of Harrods’ new look is to make purchasing an pleasurable luxurious.

Three-way mirrors, trendy seats, and comfortable lighting assist clients really feel extra at residence and assured. Luxurious is current within the tiniest particulars: from the demure tones of velvet and polished metallic finishings to glittering textured glass and complex decor. 

Harrods
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The sheer measurement of the division additionally permits for expansive and less-cluttered areas, greater and extra comfy becoming rooms, plus VIP and bespoke providers.  

Moreover, a personal becoming suite is a cherry on prime of a splendid purchasing expertise. The suite turns out to be useful when additional consideration or privateness is required, like bridal fittings, alterations, first fittings, and extra. 

To enhance the expertise, manufacturers have been divided by performance so patrons can search for particular gadgets. This format strikes away from a ‘hard-sell’ atmosphere and focuses on what patrons actually need as a substitute.

At Harrods, buyers can store to their coronary heart’s content material from over 47 manufacturers. Olivia Von Halle, Desmond & Dempsey, Sleeper, and Aubade’s Elie Saab collaboration are some eagerly-anticipated names to buy. 

Elevating the atmosphere are devoted store suits from Skims, La Perla, Agent Provocateur, Olivia Von Halle, and extra. Moreover that, new-to-Harrods labels similar to Livy, Natori, and Torlowei make for a memorable expertise.

Harrods has spent about £200 million on its wider revamp, carrying out its menswear and wonder division redevelopments. Two extra rooms on the womenswear flooring will observe this yr.



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