From Chevrolet’s perspective, Majoros mentioned the DTU program’s fellows and mentors have made the model and Common Motors understand “there’s superior expertise in all places.” Its dispelled the notion that the corporate must preserve going again to the College of Michigan’s Kellogg College, Duke College’s Fuqua College or different extra lauded enterprise colleges to seek out the extent of expertise essential to fill GM’s advertising and marketing ranks. It additionally strengthened the necessity to present alternatives to HBCU college students, who’ve elevated the variety of purposes to the DTU program annually and have sought second internships with the corporate after finishing their first.
By offering college students that chance and profitable coaching that really ends in employment—even at corporations apart from GM—the DTU program features as its personal type of advertising and marketing for Chevrolet. By connecting the model with optimistic experiences, DTU introduces Chevrolet to college students who might by no means have given it their consideration. Those self same college students might in the future reintroduce the model to a equally detached world.
“These younger people produce nice content material, they’re socially savvy, they provide us perspective on the viewers that they may help us interact with, however importantly they grow to be somebody who can have a look at an organization like Common Motors and Chevrolet,” Majoros mentioned. “There are people who don’t have an expertise with our model, or maybe have one horrible expertise with a crappy 1985 Chevy Beretta or one thing, and it takes so much to get individuals to assume in a different way a couple of conventional legacy firm.”
