Difficult misconceptions
With this marketing campaign, Heineken needs to interrupt the stereotype of gaming as an anti-social pastime, stated Eduardo Picarelli, director of the model’s enterprise unit in Brazil.
“We entered the universe of video games as a result of we now have one thing in widespread: the truth that socialization is each the core of our model and the gamer neighborhood,” Picarelli stated in a press release. “The function chosen for Heineken on this marketing campaign is to demystify the picture of the gamer remoted from associates.”
Heineken beforehand ventured into gaming tradition in 2021, with nonalcoholic beverage Heineken 0.0 sponsoring a web-based event with Components 1 referred to as Participant 0.0, which continued into 2022.
CREDITS:
Sr. Director World Heineken Model: Bram Westenbrink
World communication director: Agnieszka Gorecki
World communication supervisor: Guilherme Retz
Model international PR lead: Jonathan O’Lone
World head digital client innovation: Natacha Volpini
Brazil CMO: Nabil Nasser
Brazil model director: Eduardo Picarelli
Brazil Sr model supervisor: Igor de Castro
Brazil model supervisor: Marina Awada
Brazil head of PR: Adriana Teixeira
Company: Publicis Italy/LePub & LePub Brazil
World CEO Le Pub, World CCO Publicis Worldwide and CCO Publicis Groupe Italy: Bruno Bertelli
World chief artistic officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief artistic officer Brazil: Felipe Cury
World government artistic director: Andrey Tyukavkin
Inventive director Brazil: Greg Kickow / Alex Adati
Affiliate artistic director Italy: Stefano Zanoni, Roberto Ardigò
Copywriter Brazil: Andressa Cruz
Intern artwork director Italy: Thu Cao
Intern copywriter Italy: Amilcar Silarsah Veerapen
Intern copywriter Italy: Başak Özkeskin
World head of PR and communication: Isabella Cecconi
Basic supervisor Brazil: Ana Hernandes
Enterprise director Brazil: Jayme Neto
Group account director Italy: Ilaria Castiglioni
World account director: Derek Muller
World knowledge strategist: Ilko Petkov
World technique director: Monica Radulescu / James Moore
Head of technique Brazil: Silvia Paes
World chief manufacturing officer: Francesca Zazzera
Producer put up manufacturing Brazil: Marcia Lacazze
Producer put up manufacturing Italy: Sabrina Sanfratello
Manufacturing firm: Academy Movies
Director: Frederic Planchon
DOP: Ruben Impens
Government producer: Simon Cooper
Producer: Dulcie Kellett
