In an modern, related, and health-conscious transfer, Heinz Brazil is growing a proprietary “Heinz purple” tattoo pigment utilizing solely non-harmful substances and making the ink out there to tattoo parlors all through Brazil.
The motion comes on information that shade tattoo ink faces rising restrictions and outright bans in international locations all over the world. The European Union alone has banned over 4,000 substances used within the creation of tattoo ink pigments, with purple being probably the most problematic of the colours. These inks have been proven to trigger allergic reactions, reminiscent of rashes and itchiness, in addition to different problems throughout the utility of tattoos.
Since purple is probably the most used shade in Heinz fan tattoos, the model felt they need to do one thing about it. Via a partnership with Electrical Ink, an ink producer that makes use of solely non-harmful parts of their ink, Heinz is creating their first purple tattoo ink, in a brand new tone based mostly on Heinz’s official Pantone shade.
Requested concerning the thought, Heinz Brazil model chief, Thiago Stelle, mentioned, “A fast search of pictures and hashtags on social media makes it apparent that Heinz followers love getting tattoos with our model and merchandise. Clearly, we needed to do one thing extraordinary for them and, in consequence, convey a brand new different to handle the problem of dangerous pigment substances.”
The concept for the endeavor got here from the model’s Brazilian company associate, São Paulo-based SOKO.
Along with the launch of the brand new ink product, Heinz labored with 5 notable Brazilian tattoo artists to create 57 unique Heinz tattoo stencils — all to align with the model’s trademark, “57 Varieties.” These stencils can be found on the marketing campaign web site to anybody all in favour of getting an official Heinz tattoo. The artists come from a variety of ethnicities and backgrounds, purposely chosen to embrace the huge variety of Brazilian tradition.
Helena Obersteiner, one of many artists concerned within the challenge, mentioned, “It was actually enjoyable to have the ability to give my standpoint for the model, and in addition develop unique designs, looking for to ship one of the best for his or her followers.”
The marketing campaign unofficially kicked off on March 28, with a pre-launch movie that includes a couple of choose people, every getting one of many 57 tattoos on their our bodies.
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