Wieden+Kennedy London appears to be rediscovering its kind – undoubtedly an excellent factor – after a lot of administration upheavals and departures.
Heinz is a type of huge PE-backed international shoppers that, in flip, is rediscovering the advantages of working with good artistic companies somewhat than being beguiled by the “digital transformation” gang (Burger King has lengthy been one other.) The PE pack appear to assume they will run their enterprise higher than an enormous company group, what an absurd notion..
So right here we’re, with an indication that even the best-laid vacation plans can go awry as soon as one submits to the tender mercies of airways and airports.
FMCG promoting like wot it was (at its greatest?)
Bit early to say. Let’s see what comes subsequent.
MAA artistic scale: 7.5.
