On the planet of social media influencers, Bert and Lulu are a duo who’ve taken the scene by storm, particularly within the influencer advertising and marketing area. Their quirky, enjoyable, and relatable content material has earned them a loyal following. However behind their social media personas lies a captivating story that many could not know. From their skilled backgrounds to how they grew to become the dynamic duo they’re at the moment, there’s much more to Bert and Lulu than meets the attention. Listed below are 4 enjoyable information you in all probability didn’t find out about this influential couple.
1. Their Full-Time Jobs: Mannequin Booker and Music Producer
Whereas Bert and Lulu could also be greatest referred to as social media influencers in Singapore, they each have spectacular full-time careers outdoors of the digital area. Bert, whose actual title is Hubert, is a profitable music producer, whereas Lulu (Yihru) works as a mannequin booker.
Hubert’s experience in music manufacturing has performed an enormous function in his artistic pursuits, each on-line and in his skilled life. He’s produced songs for a spread of artists and genres, contributing to his creative aptitude, which is usually mirrored within the couple’s content material. This mix of music and creativity permits Bert to supply content material that feels contemporary and entertaining.
In the meantime, Lulu’s expertise as a mannequin booker retains her concerned within the trend and wonder business. Her behind-the-scenes function of managing fashions provides one other layer of creativity and perception to the couple’s life-style content material. Her eager eye for trend and her understanding of the business permits her to share trend suggestions and life-style hacks, interesting to their rising fan base.
2. The Delivery of “Bert and Lulu” Throughout COVID-19
Many {couples} turned to new hobbies or actions through the pandemic lockdowns, and for Bert and Lulu, the creation of their on-line personas was born out of sheer boredom. The COVID-19 pandemic introduced most individuals’s lives to a standstill, and the identical was true for this duo. In the midst of the pandemic, they determined to experiment with content material creation, resulting in the delivery of “Bert and Lulu.”
What began as a enjoyable venture to cross the time throughout lockdowns quickly blossomed right into a full-fledged profession in influencer advertising and marketing. The couple started posting life-style content material, documenting their every day lives, and sharing light-hearted moments. Little did they know, their content material would resonate with a a lot bigger viewers.
Their distinctive names even have an attention-grabbing backstory. Bert is brief for Hubert, whereas Lulu happened from Yihru’s nickname. Initially, Yihru toyed with the thought of utilizing “Ruru” as her nickname, however ultimately settled on “Lulu,” considering it had a cute and enjoyable ring to it. The mixture of Bert and Lulu caught on rapidly, and the couple embraced their new identities as social media influencers in Singapore.
As their on-line presence grew, manufacturers started to note their skill to interact audiences. Their relatable and humorous content material allowed them to faucet into a large demographic.
3. Hubert’s Rise to Fame in 2017
Earlier than Bert grew to become referred to as a way of life social media influencer, he had already made waves within the music business. In 2017, he gained important recognition when he wrote and produced successful track titled “Ni Ni.” The observe was an immediate success and topped the Taiwan-originated music streaming service, KKBox, for over a month.
What made this achievement much more outstanding was that Hubert’s track managed to surpass hits from Mandopop icons equivalent to Jay Chou and Hebe Tien—two of the largest names within the business. Hubert’s musical expertise not solely earned him recognition within the music scene but in addition boosted his credibility as a artistic skilled. His skill to attach with listeners by means of music has translated seamlessly into his skill to attach along with his viewers on social media.
4. Lulu Hails From Malaysia
Although Bert and Lulu have grow to be distinguished social media influencers in Singapore, not many individuals know that Lulu truly hails from Malaysia. Initially from Malaysia, Yihru moved to Singapore, the place she ultimately discovered her area of interest within the trend business as a mannequin booker. Her Malaysian roots give her a singular perspective, which regularly reveals by means of within the couple’s content material.
Lulu’s background permits her to attach with audiences from each Malaysia and Singapore, broadening their attain throughout completely different cultures and nations. This makes them not solely in style life-style social influencers in Singapore but in addition efficient in partaking a regional viewers. Lulu’s distinct voice and cultural understanding add a private contact to the content material they create, making them relatable to a various group of followers.
Conclusion
Bert and Lulu’s journey from pandemic boredom to social media stardom is a testomony to how ardour, creativity, and authenticity can create highly effective on-line personas. As a pair with wealthy skilled backgrounds, their success is constructed on extra than simply viral content material—it’s pushed by their deep understanding of music, trend, and creativity.
Whether or not you’re a model seeking to leverage influencer advertising and marketing or just take pleasure in light-hearted and galvanizing content material, Bert and Lulu’s success story is one to observe. When you’re taken with exploring how influencers like them can elevate your model, contemplate tapping into the experience of platforms like Kobe. With a powerful observe report in KOL advertising and marketing, Kobe provides a complete platform that helps manufacturers join with the best influencers to interact their audience.
Picture Credit score: @bertandlulu
