The espresso machines gleamed underneath the gentle Milanese lights as she walked in—her signature pink aesthetic mixing seamlessly with the wealthy aroma of Nespresso’s most interesting brews. This was advertising and marketing at its most interesting. Chiara Ferragni, Italy’s social style queen, had simply launched a marketing campaign that will shake the influencer advertising and marketing business to its core. The pop-up café was no peculiar collaboration; it was a masterclass in branding, a fusion of luxurious, life-style, and digital affect so seamless that even the skeptics needed to take notes.
For a second, the world wasn’t speaking about Nespresso’s espresso—they have been speaking about who was consuming it. The marketing campaign didn’t simply promote a product; it bought a life-style, a temper, an aspiration. It was influencer advertising and marketing at its peak, proving {that a} well-crafted partnership might flip a easy morning ritual into a world dialog. However behind each game-changing marketing campaign like this, there’s a mastermind—the CEOs and visionaries of Milan’s prime influencer advertising and marketing companies, the architects of digital affect.
Who’re they? What methods do they use to dominate the European market? And the way are they shaping the way forward for model partnerships within the style capital of the world? Let’s meet the ability gamers defining Milan’s influencer advertising and marketing scene.
High CEOs of Influencer Advertising and marketing Firms in Milan
Milan’s influencer advertising and marketing scene isn’t simply thriving—it’s setting international requirements. On the coronary heart of this evolution are the CEOs driving innovation, technique, and cultural impression for prime manufacturers.
1. Olivier Billon
Few names in influencer advertising and marketing carry as a lot affect as Olivier Billon. With a profession rooted in luxurious digital advertising and marketing, he has taken YKONE from a Paris-based startup to a international chief in influencer advertising and marketing, with a footprint in 16 main cities, together with Milan.
His experience wasn’t constructed in a single day. Earlier than founding YKONE in 2008, Billon refined his advertising and marketing acumen at L’Oréal Paris, the place he spearheaded digital initiatives for the corporate’s Luxurious Division. This early publicity to high-end branding set the stage for his company’s specialization—serving to luxurious, style, journey, and sweetness manufacturers craft influencer-driven campaigns that seamlessly mix storytelling with business success.
YKONE’s Milan workplace, launched in 2019, has change into a strategic hub for a few of Italy’s most prestigious manufacturers, together with Gucci, Armani, and Bottega Veneta. Billon’s management ensures that YKONE stays forward of business shifts, embracing new platforms and data-driven insights to maintain manufacturers related in an ever-evolving digital panorama.
Past enterprise, he’s keen about shaping the way forward for advertising and marketing, lecturing at Sciences Po Paris and mentoring the subsequent technology of digital strategists. His capability to bridge creativity with efficiency has earned him quite a few business accolades, together with Entrepreneur of the Yr from Ernst & Younger.
2. Gonzalo Cebrián
Some CEOs comply with developments—Gonzalo Cebrián builds the instruments that outline them. On the helm of Le Information Noir, he has reworked influencer advertising and marketing right into a science, creating one of the vital superior social media efficiency platforms accessible at present.
Based in 2014, Le Information Noir isn’t simply one other creator advertising and marketing company—it’s a full-scale know-how companion. The platform gives 21 specialised modules masking the whole lot from influencer discovery to marketing campaign execution and ROI measurement. By harnessing Huge Knowledge and AI-powered analytics, Cebrián has given manufacturers the flexibility to fine-tune their social media methods with pinpoint accuracy.
With a robust presence in Milan and Paris, Le Information Noir has change into a necessary useful resource for luxurious and style manufacturers trying to optimize their influencer advertising and marketing efforts. The corporate’s analytical method ensures that manufacturers don’t simply run campaigns but in addition maximize engagement, retention, and conversion charges.
Cebrián’s contributions transcend software program—he’s additionally an educator, sharing his insights as a Visitor Professor at IE Enterprise College and a frequent speaker at business summits. His perception in data-driven decision-making has redefined how manufacturers method influencer advertising and marketing, proving that success isn’t nearly artistic storytelling but in addition about measurable impression.
3. Lara Ricciotti
Lara Ricciotti isn’t focused on sustaining the established order—she’s decided to redefine it. Since getting into the position of CEO at Spada Media Group in 2024, she has launched into an bold journey to broaden the company’s attain, rebrand its picture, and solidify its status as a pacesetter in influencer advertising and marketing.
Her profession with Spada Media Group spans almost a decade, having beforehand served as a companion, COO, and co-founder. Via these roles, she performed a key half in shaping the company’s core choices, notably in press relations, artistic manufacturing, and influencer collaborations. Now, as CEO, she’s elevating the company’s strategic method, guaranteeing that manufacturers don’t simply work with influencers however create significant, high-impact partnerships.
Ricciotti’s imaginative and prescient goes past advertising and marketing metrics. She’s dedicated to constructing an organization rooted in inclusivity, sustainability, and innovation. With plans to safe ESG and gender equality certifications by 2025, she’s positioning Spada Media Group as not only a advertising and marketing company however a model with goal.
Her affect extends to the company’s rebranding, overseeing the whole lot from a glossy new web site to an expanded artistic crew. She’s additionally main the launch of Say Cheese srl, a brand new enterprise specializing in digital content material manufacturing, together with 360° video and interactive experiences.
4. Igor Cobalchini
Igor Cobalchini doesn’t match the mildew of a conventional CEO—and that’s precisely why he’s shaping the way forward for influencer advertising and marketing. Because the founding father of Officine Venticinque, he has constructed an company that thrives on agility, innovation, and an intuition for what actually resonates within the digital panorama.
Initially from Bassano del Grappa, Cobalchini carved his path in Milan’s aggressive advertising and marketing scene by launching an organization that prioritizes creativity and authenticity over inflexible constructions. Officine Venticinque shortly gained recognition as a top-tier advertising and marketing and communication company, working with a few of Italy’s most influential digital creators. A standout marketing campaign—Tera Problem with Basso Bikes—showcased his capability to merge storytelling with model technique, turning on-line engagement into real-world impression.
Cobalchini’s management type is refreshingly unconventional. He dismisses inflexible titles, preferring to be seen as a hands-on strategist fairly than a conventional govt. This mindset retains Officine Venticinque adaptable, guaranteeing that the company stays forward of the curve in an business that’s continuously evolving.
Past operating campaigns, he’s additionally an energetic digital presence himself. Via his private Instagram (@igorcoba) and his company’s TikTok (@officineventicinque), he engages immediately with audiences, embodying the authenticity that at present’s social media panorama calls for.
5. Lorenza Bassetti
Lorenza Bassetti has spent greater than three a long time on the forefront of PR and influencer advertising and marketing, redefining how manufacturers construct belief and long-term credibility. Her management at Advert Mirabilia has reworked the company into one in all Milan’s most revered unbiased corporations, mixing traditional media relations with the fast-moving world of digital affect.
Her profession started within the editorial world, collaborating with iconic publications like Harper’s Bazaar and Cosmopolitan earlier than making the leap into PR. In 1990, she launched Advert Mirabilia—not merely to supply providers, however to form the business itself. At present, her company makes a speciality of company PR, digital storytelling, and influencer collaborations, working with over 300 manufacturers to create campaigns that generate extra than simply visibility—they foster genuine engagement.
Below Bassetti’s steering, Advert Mirabilia has pioneered influencer relations, specializing in credibility and strategic partnerships fairly than short-lived buzz. Whether or not curating unique experiences for digital creators or driving cultural conversations by way of thought management campaigns, her method ensures that each collaboration aligns with the model’s values and long-term imaginative and prescient.
Current initiatives like selling the Air Label Rating Institute and main PR efforts for Eatable Adventures 2024 showcase her capability to merge digital innovation with deep business perception. Her philosophy is obvious: efficient advertising and marketing isn’t nearly making noise—it’s about constructing belief that lasts. In a fast-changing media panorama, Bassetti stays a guiding drive, proving that affect is strongest when it’s constructed on credibility.
6. Mariano Daga
Some entrepreneurs concentrate on visibility—Mariano Daga focuses on impression. His work at IDA – Influencer Digital Company has positioned him as a strategic drive in influencer advertising and marketing, crafting campaigns that don’t simply attain audiences however genuinely resonate with them.
His journey by way of the advertising and marketing world has been dynamic, with expertise spanning roles at L’Oréal, Roger Vivier, and Rai Pubblicità. Rising by way of the ranks at IDA from Junior Account Supervisor to Technique Director, he has performed a pivotal position in shaping influencer campaigns for powerhouse manufacturers like Vinted, Bumble, Google, and Qatar Airways. His capability to merge artistic storytelling with data-driven insights ensures that each marketing campaign is optimized for max engagement and ROI.
Daga’s experience shines in his capability to align manufacturers with purpose-driven narratives. He has been instrumental in bringing McFit to TikTok, proving that even a health model can thrive in an area dominated by viral developments. Whether or not it’s amplifying sustainable style initiatives for Vinted or creating genuine connections for Bumble, his method is at all times rooted in authenticity.
7. Samantha De Reviziis
Samantha De Reviziis has constructed a profession on the intersection of luxurious, style, and digital affect, reshaping how high-end manufacturers interact with audiences on-line. Via her management at Instasamy, she has created a powerhouse company that blends creativity, technique, and performance-driven influencer campaigns.
Her experience is constructed on greater than a decade of expertise, working with business leaders like Max Mara, Pinko, Venchi, and Ermanno Scervino. However what actually units her aside is her capability to bridge conventional luxurious advertising and marketing with the fast-paced world of social media. Whether or not she’s orchestrating viral activations at style weeks in Milan, Paris, New York, and Shanghai or crafting high-impact collaborations between manufacturers and creators, De Reviziis ensures that each marketing campaign delivers each status and measurable outcomes.
Past Instasamy, her affect extends into style journalism, serving as a media consultant for Harper’s Bazaar Qatar, Grazia Qatar, and Esquire Qatar. These deep business connections permit her to strategically place manufacturers the place they’ll have essentially the most impression, guaranteeing they’re seen not simply by many, however by the suitable audiences.
Her philosophy is straightforward: digital advertising and marketing isn’t about following developments—it’s about setting them. With an method that mixes artistic storytelling with data-backed precision, De Reviziis is pushing the boundaries of what influencer advertising and marketing can obtain.
8. Stephan (Lukinski) Czaja
Stephan Czaja, widely known as Lukinski, isn’t simply shaping influencer advertising and marketing—he’s increasing its prospects. His work at CM X Creator is setting a brand new customary for a way manufacturers and influencers collaborate, prioritizing transparency, technique, and long-term model impression.
His background spans a number of industries, from media to actual property to digital advertising and marketing, giving him a uniquely holistic perspective on model development. He first gained recognition with CM Fashions, an company that helped uncover and develop modeling expertise in style capitals like Milan, Paris, and New York. From there, he expanded into digital affect, launching Social Media One to bridge the hole between manufacturers and creators.
At CM X Creator, Czaja combines these experiences to craft influencer campaigns that transcend social media developments. His work extends into digital influencer know-how, together with producing digital style exhibits like his groundbreaking 2021 occasion with MarcCain. Past his company work, Czaja is a sought-after business voice. His ebook, The Mannequin Guide, serves as a roadmap for aspiring expertise, and his insights have been featured on RTL, Pro7, and Enterprise Insider. His method to influencer advertising and marketing is obvious: mix strategic planning with digital-first creativity to create campaigns that drive actual outcomes.
As influencer advertising and marketing evolves, Czaja stays a number one determine, guaranteeing that manufacturers aren’t simply maintaining however staying forward. Whether or not it’s by way of conventional influencer partnerships or pioneering new digital experiences, his imaginative and prescient continues to form the business’s subsequent chapter.
Milan’s Influencer Titans: The Architects of Digital Success
The CEOs behind Milan’s prime influencer advertising and marketing corporations aren’t simply operating companies—they’re shaping the way forward for model engagement. From luxurious campaigns to cutting-edge digital methods, these visionary leaders are redefining how manufacturers join with audiences in a quickly evolving area.
Whether or not by way of AI-powered analytics, high-impact storytelling, or seamless influencer collaborations, their providers are remodeling corporations into cultural powerhouses. As influencer advertising and marketing continues to evolve, these corporations will stay on the forefront, proving that in Milan, digital affect isn’t only a pattern—it’s an artwork type, meticulously crafted by the business’s most forward-thinking minds.
In regards to the Writer
Author
Jacqueline Zote is a contract author and content material producer. She writes for main blogs within the digital advertising and marketing area. Her areas of experience embody influencer advertising and marketing, social media advertising and marketing, social media administration, and content material advertising and marketing.
