She took a sip of espresso, smiled on the digital camera, and unknowingly turned breakfast right into a viral sensation. In 2024, because the solar rose over Brussels, a widely known way of life influencer casually shared her morning ritual—an artisanal breakfast at Le Ache Quotidien. A heat croissant, a steaming cappuccino, and a superbly crafted caption: “Mornings style higher once they’re made with love.”
Inside hours, hundreds have been recreating the scene, tagging the model, and unknowingly fueling one of the brilliantly orchestrated influencer advertising campaigns within the metropolis’s historical past.
However behind that seamless second of authenticity stood a mastermind—considered one of Brussels’ prime influencer advertising company CEOs. These are the visionaries who perceive that in at the moment’s digital age, affect isn’t nearly attain—it’s about belief, timing, and storytelling. And in a metropolis that thrives on creativity, they’re the architects of campaigns that remodel on a regular basis moments into cultural phenomena.
So, who’re the minds shaping the influencer advertising trade in Brussels? Let’s meet the CEOs redefining the sport.
High 8 CEOs of Influencer Advertising Compamnies in Brussels
Behind each viral marketing campaign, there’s a strategic thoughts orchestrating the second. In Brussels, the place creativity meets commerce, the town’s prime influencer advertising company CEOs are remodeling digital storytelling into measurable affect. These leaders are usually not simply matching manufacturers with influencers—they’re engineering experiences, leveraging AI-driven analytics, and setting new benchmarks in authenticity and engagement.
Whether or not by precision-driven content material, game-changing tech platforms, or culture-shaping campaigns, these CEOs are the masterminds behind among the most modern advertising methods in Europe. Let’s take a better take a look at the visionaries shaping the way forward for influencer advertising in Brussels.
At simply 29, Thomas Angerer has already cemented his place as one of the influential figures in Brussels’ influencer advertising scene. As Co-Founder and Chief Inventive Officer of BeInfluence Europe, he’s not simply maintaining with the trade—he’s setting the tempo.
Since launching BeInfluence in 2017 alongside Boris Kaizin, Angerer has remodeled the company into Europe’s fastest-growing influencer advertising powerhouse, with operations spanning over 25 international locations. Beneath his management, BeInfluence has executed 900+ campaigns for high-profile purchasers like Amazon, Nestlé, Givenchy, and the European Fee—a portfolio that reads like a who’s who of worldwide manufacturers.
But it surely’s not nearly numbers. Angerer’s artistic imaginative and prescient and talent to harness the ability of digital affect have earned BeInfluence recognition as Belgium’s Greatest Newcomer Company and the sixth fastest-growing firm throughout all industries (Deloitte). His experience in leveraging influencer-driven storytelling has helped manufacturers forge genuine connections with audiences, redefining trendy advertising methods.
Past main BeInfluence, Angerer is shaping the way forward for advertising by training. As a visitor lecturer in influencer advertising at prime establishments, he’s actively sharing his data with the subsequent era of digital strategists.
Whether or not he’s delivering keynotes on influencer advertising’s affect on enterprise development or scaling an company that’s gone from €1M to €8M in simply three years, Angerer is proving that the way forward for advertising belongs to those that can mix creativity, knowledge, and the proper influencers—and he’s main the cost.
Few CEOs mix creativity, expertise, and strategic perception as seamlessly as Cathy Capsule, the Co-Founder and CEO of Stellar. Since launching the company in 2015 alongside Sarah Levin Weinberg, she has remodeled it into a world power in influencer advertising, working throughout 35+ international locations and dealing with top-tier purchasers like LVMH, Nintendo, Disney, and Heineken.
Capsule’s method to influencer advertising isn’t nearly matching manufacturers with content material creators—it’s about precision, efficiency, and objective. By way of Stellar Tech, she has pioneered an AI-driven platform that helps manufacturers establish the proper influencers, forecast marketing campaign affect, and observe actual ROI—a game-changer in an trade typically criticized for its lack of transparency.
In the meantime, Stellar Lab and Stellar Skills convey collectively data-driven storytelling and influencer management, creating campaigns which are as impactful as they’re modern.
However Stellar isn’t nearly development—it’s about accountable advertising. Beneath Capsule’s management, the company collaborates with regulatory our bodies like ARPP and the Affect Advertising Alliance to make sure moral practices in influencer campaigns, setting new trade requirements.
Past her position at Stellar, Capsule is a vocal advocate for Girls in Tech, utilizing her platform to encourage extra ladies to take the lead within the intersection of promoting and AI.
For over a decade, Stijn Verlinden has been connecting manufacturers with tradition, creativity, and affect by his management position at We Love Pure. Throughout that point, he has remodeled the company right into a trilingual 360° PR and influencer powerhouse, working with prime manufacturers like Disney, KitchenAid, Drunk Elephant, Pandora, and Nike.
Verlinden’s energy lies in mixing conventional PR experience with trendy influencer advertising methods. With a background in multinational companies like Philips and British American Tobacco, plus consulting expertise for IKEA, Sony, and Nike, he understands each company precision and artistic storytelling. This twin perspective is what makes We Love Pure a frontrunner within the area, crafting campaigns which are each strategic and culturally related.
However Verlinden isn’t simply adapting to the digital period—he’s engineering new instruments to steer it. In 2018, his workforce launched Fetch, an in-house influencer and expertise database app that flips the standard brand-influencer dynamic. As a substitute of manufacturers chasing influencers, Fetch makes use of a pull technique, permitting creators to organically align with campaigns, making certain genuine content material and seamless model partnerships.
We Love Pure’s affect isn’t restricted to Belgium. In 2023, the company joined SERMO, a world community of unbiased communications businesses, additional increasing its worldwide attain and affect.
Past his position as CEO, Verlinden brings a private ardour for way of life and tradition, which is clear on @stijnverlinden, the place he shares insights into his skilled and culinary adventures.
A strategist, a creator, and a self-proclaimed “Digital Explorer”, Pablo Jonas is extra than simply the Founder and Managing Director of Influenzo—he’s a visionary on the crossroads of expertise, creativity, and advertising.
Since launching the company, Jonas has constructed a results-driven influencer advertising powerhouse in Brussels, providing full-service campaigns that transcend conventional model collaborations. With experience spanning influencer outreach, content material creation, conversion optimization, and efficiency media, he has crafted a strategy that prioritizes each model affect and influencer authenticity. His method? A fusion of knowledge, storytelling, and digital precision, making certain each marketing campaign drives measurable outcomes.
Certainly one of Jonas’s standout improvements is Influenzo’s in-house influencer marketing campaign app, designed to streamline brand-creator collaborations and maximize effectivity. By leveraging expertise, he has simplified the influencer choice course of, making campaigns extra focused, scalable, and performance-driven—a crucial benefit in at the moment’s fast-paced digital panorama.
His entrepreneurial mindset extends past advertising. As a contract digital guide, he has suggested main manufacturers on technique, e-commerce, and digital transformation, whereas additionally co-founding Jonas Gallery, a pop-up area showcasing up to date worldwide artwork. Whether or not in advertising or the humanities, Jonas has a expertise for curating impactful experiences.
Taking the reins of Efluenz in 2024, Julien Latinis has performed a key position in increasing operations, executing over 200 campaigns, and driving the corporate’s €2.7 million turnover. Now, as CEO, he’s set to push Efluenz to new heights within the ever-evolving influencer advertising panorama.
With a digital-first mindset and a results-driven method, Latinis has helped place Efluenz as a go-to company for high-impact influencer campaigns. The corporate works with Proximus, UNIQLO, the European Fee, and Paco Rabanne, connecting them with prime creators throughout platforms to amplify model visibility and engagement.
His experience extends past influencer advertising—Latinis is a seasoned digital strategist with expertise in content material optimization, efficiency media, and e-commerce development. His management focuses on data-driven decision-making, making certain influencer partnerships ship not simply engagement, however actual enterprise outcomes.
A pivotal second for Efluenz got here in June 2024, when Groupe Rossel acquired full possession of the company, marking a brand new chapter of development and innovation. Latinis now leads the cost in scaling the company’s attain, leveraging AI, efficiency analytics, and strategic influencer collaborations to maintain Efluenz forward of the sport.
Past the boardroom, he’s additionally a thought chief within the trade, just lately featured in a Pickx+ documentary discussing kids’s digital rights—a testomony to his dedication to moral advertising and trade evolution.
Brice Le Blevennec has spent over twenty years redefining digital advertising, expertise, and model affect. His journey started in 1991 when he co-founded Ex Machina, a graphic design and multimedia firm.
In 2001, he merged it with Emalaya to create Emakina, which has since developed right into a main international digital company. With 22 workplaces worldwide, Emakina has labored with trade giants like Audi, AXA, Deutsche Financial institution, Karl Lagerfeld, and Brussels Airways, delivering award-winning campaigns in digital consulting, content material creation, platform improvement, and influencer advertising.
Beneath his management, Emakina turned a trailblazer in influencer advertising, bridging manufacturers with large audiences by data-driven content material partnerships. His capability to mix creativity with expertise made Emakina considered one of Europe’s most modern digital businesses, finally resulting in its acquisition by EPAM Methods in 2021, increasing its international attain even additional.
However Le Blevennec is greater than a CEO—he’s a media entrepreneur, writer, and tech futurist. From internet hosting Cyber Café 21, a TV and radio present on geek tradition, to writing Visions of a Higher World, he has at all times been forward of the curve. His investments in tech, AI, and blockchain startups show his dedication to pushing the boundaries of innovation.
When Devika Bulchandani took the helm as International CEO of Ogilvy in 2022, she wasn’t simply stepping right into a management position—she was reshaping the way forward for promoting, affect, and model storytelling. With a profession spanning over twenty years at McCann Worldgroup earlier than becoming a member of Ogilvy, Bulchandani has constructed a repute for fusing creativity with business success, main among the trade’s most culture-defining campaigns.
Beneath her management, Ogilvy has strengthened its place as a international power in influencer advertising, offering manufacturers with end-to-end options that transcend mere sponsorships—forging actual, participating connections between manufacturers and audiences. In 2023, Ogilvy India expanded its influencer advertising companies, showcasing her dedication to innovation and market adaptation.
Bulchandani’s affect extends far past influencer advertising. She was instrumental in Ogilvy being named Community of the Yr on the 2022 Cannes Lions, and she or he has performed a key position in securing main consumer partnerships with manufacturers like The Coca-Cola Firm and Audi of America. She’s additionally behind a few of promoting’s most impactful work, together with the enduring “Fearless Woman” marketing campaign, which turned a world image for feminine empowerment.
A champion for range and inclusion, Bulchandani constantly advocates for higher illustration in management and promoting. Featured in prime trade publications, she continuously speaks in regards to the intersection of creativity, social affect, and enterprise development, proving that promoting can do greater than promote—it might probably encourage change.
As Co-Founder and Managing Director of The Proper Road, Filip Lugovic has positioned his company on the intersection of communications, advocacy, and digital affect. With a background spanning enterprise improvement, EU affairs, and digital technique, he brings a data-driven, results-oriented method to influencer advertising and social media engagement.
Since launching The Proper Road in 2018, Lugovic has led campaigns for top-tier purchasers just like the European Fee, WWF, and Huawei, demonstrating the company’s capability to navigate high-stakes industries and ship impactful storytelling. His experience extends past conventional influencer advertising—he integrates social media technique, digital promoting, and content material creation to amplify model messaging with measurable affect.
Certainly one of his standout improvements is The D Scale, a proprietary instrument that measures digital affect, serving to purchasers assess the effectiveness of their campaigns—an important asset for manufacturers investing in influencer partnerships. He additionally spearheaded Soonfeed Media, a “beforetime” platform designed to form conversations forward of key occasions, making certain manufacturers stay proactive somewhat than reactive in digital areas.
Shaping the Way forward for Affect: Brussels’ CEOs on the Helm of Innovation
The influencer advertising panorama in Brussels is flourishing, because of the ingenuity and imaginative and prescient of its prime CEOs. From businesses specializing in data-driven storytelling to corporations pioneering AI-powered influencer platforms, these leaders are redefining the best way manufacturers join with audiences.
Their capability to mix creativity, technique, and expertise has propelled Brussels into the worldwide influencer advertising highlight. As companies more and more flip to influencer-driven campaigns for genuine engagement, these CEOs proceed to push the boundaries—proving that the way forward for advertising belongs to those that grasp the artwork of affect.
Concerning the Creator
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the trade.
