It began with a cup of tea. A easy, pastel-colored cup, held delicately within the fingers of an Instagram influencer with flawless lighting and a realizing smile. However this wasn’t simply one other #SelfCare publish. It was the spark that ignited one of the vital ingenious influencer advertising methods in Germany.
In Frankfurt, the place monetary skyscrapers meet digital innovation, Fitvia didn’t simply promote tea—they constructed a life-style empire. They weren’t a family title, nor did they’ve the deep pockets of company giants. However what they did have was a sharp-eyed CEO who noticed one thing others didn’t: the facility of micro-influencers earlier than the time period even hit the mainstream.
With a finely tuned community of social media personalities whispering their model into the ears of their extremely engaged followers, Fitvia cracked the code of digital affect earlier than most manufacturers even knew the sport had modified.
This wasn’t simply advertising; this was a motion—a case examine of how a CEO with imaginative and prescient can flip a distinct segment product into a global sensation. And in a metropolis buzzing with innovation, different influencer advertising businesses in Frankfurt took notes. On this article, we unveil the CEOs behind Frankfurt’s high influencer advertising businesses—the masterminds reshaping digital promoting, one viral marketing campaign at a time.
High CEOs of Influencer Advertising Corporations in Frankfurt
In Frankfurt, the place finance meets innovation, a brand new breed of leaders is redefining digital affect. These influencer advertising CEOs aren’t simply working businesses—they’re constructing powerhouses that join manufacturers with audiences in genuine, game-changing methods.
1. Miriam Nadja Ernst
Miriam Nadja Ernst isn’t simply shaping influencer advertising—she’s elevating it. By way of her management at Miriam Ernst Consulting, she has constructed an company that prioritizes genuine storytelling and strategic affect, serving to manufacturers throughout tourism, style, way of life, finance, and automotive industries flip digital affect into tangible enterprise development.
Her success lies in her means to merge data-driven precision with emotional resonance. Relatively than executing one-off influencer collaborations, she focuses on crafting immersive experiences that deeply join with audiences. Whether or not working with B2B or B2C manufacturers, she ensures that each marketing campaign aligns seamlessly with an organization’s id, targets, and values.
What really units Miriam aside is her meticulous method to influencer partnerships. From expertise choice and content material briefing to real-time efficiency monitoring, she ensures that each element is fine-tuned for optimum engagement. Shoppers constantly reward her means to supply sensible, results-oriented methods that drive actual ROI in an trade usually dominated by vainness metrics.
Past company management, Miriam is a revered voice within the digital advertising area, regularly contributing insights by means of trade interviews and thought management content material. With a rising group and a popularity for delivering high-impact campaigns, she stays one among Frankfurt’s most influential figures in influencer advertising—turning digital engagement into measurable success.
2. Stephan (Lukinski) Czaja
Influencer advertising is evolving quickly, and Stephan Czaja has been on the forefront of that transformation. Recognizing early on that digital affect was turning into as highly effective as conventional media, he expanded his modeling company, CM Fashions, into the social media area, launching Social Media One in 2018. This transfer positioned him as one among Frankfurt’s key gamers in influencer-driven model storytelling.
His deep understanding of media, advertising, and branding has earned him options on RTL, Pro7, Sat1, ZDF, and Enterprise Insider, the place he shares insights on digital affect, digital influencers, and the intersection of style and social media. His means to anticipate market tendencies has allowed him to develop progressive methods for manufacturers seeking to construct credibility and attain new audiences.
Past his work in influencer advertising, he has authored The Mannequin E book, providing aspiring fashions a roadmap to success within the trade. His experience extends past social media campaigns—he’s actively shaping the way forward for how influencers and types collaborate.
3. Niels Verlemann
Niels Verlemann’s journey from mission supervisor to CEO of Envy is a testomony to his strategic imaginative and prescient and talent to drive tangible ends in influencer advertising. Since getting into the Managing Director position in 2020, he has remodeled the company’s method, turning influencer campaigns into performance-driven initiatives that ship actual enterprise affect for main manufacturers.
His management has been instrumental in crafting high-impact collaborations, such because the profitable marketing campaign with Cosnova’s L.O.V. model, the place his experience in brand-influencer alignment helped create an genuine and interesting partnership. However for Niels, it’s not nearly artistic storytelling—his concentrate on data-driven decision-making has led to measurable success. The Audi Discovery Days marketing campaign, which achieved a 150% enhance in visitors and a 50% conversion rate, is a main instance, incomes Envy the celebrated ABC Award in 2020.
Past particular person campaigns, he has performed a key position in securing and increasing partnerships with powerhouse manufacturers like SEAT and CUPRA Deutschland. Underneath his management, Envy manages their digital advertising efforts, overseeing social media channels and influencer activations to make sure most viewers engagement.
With a background that seamlessly blends digital technique and artistic execution, Niels isn’t simply main an company—he’s redefining how manufacturers method influencer advertising in an period the place authenticity and ROI should go hand in hand.
4. Peter Finn
Constructing a profitable communications company requires a deep understanding of each storytelling and enterprise technique—two areas the place Peter Finn excels. Since founding Finn Companions in 2011, he has expanded the company into a worldwide drive, now spanning over 34 places of work and 1,300 staff worldwide.
His background in literature from Brown and Columbia College has given him a novel means to craft compelling model narratives, an experience he honed whereas co-leading Ruder Finn, a agency co-founded by his father. His means to mix conventional PR with digital innovation has helped manufacturers navigate the evolving influencer panorama, making certain their campaigns are each strategic and culturally related.
Influencer advertising is a key pillar of Finn Companions’ companies, with the company specializing in genuine model partnerships that create lasting engagement. Whether or not by means of social collaborations, digital partnerships, or influencer-driven campaigns, his group ensures manufacturers join with the appropriate voices to amplify their message.
Past advertising, he stays actively concerned in cultural initiatives, serving as Co-Founder and Chairman of the Catskill Mountain Basis. His management continues to affect not simply the enterprise world but additionally the artistic industries that form public notion and model storytelling.
5. Kim Sophie Renker
The influencer advertising trade is crammed with businesses chasing fast engagement, however Kim Sophie Renker is concentrated on one thing extra sustainable—long-term model and creator relationships. By way of 24hours Company, she has constructed a enterprise that prioritizes strategic influencer matchmaking, making certain that manufacturers accomplice with content material creators who align with their values and viewers.
Her company makes a speciality of way of life, enterprise, and informational content material, serving to manufacturers craft campaigns that really feel each natural and performance-driven. From influencer choice to marketing campaign administration and information monitoring, her method ensures that manufacturers see actual affect past simply likes and views.
Her background in entrepreneurship extends past influencer advertising. As the previous President of the Entrepreneurship Initiative at Frankfurt Faculty of Finance & Administration, she has lengthy been dedicated to fostering innovation and serving to companies scale strategically. This expertise interprets into her management fashion, the place she combines enterprise acumen with artistic advertising options.
With influencer advertising turning into a vital a part of model technique, she continues to push the trade ahead, serving to manufacturers transfer previous superficial metrics and towards significant viewers engagement.
6. Jörg Stark
For practically 20 years, Jörg Stark has been refining the way in which manufacturers method digital visibility, mixing influencer advertising with performance-driven methods at On-line Digital X. His company makes a speciality of search engine marketing, SEM, and social media advertising, making certain that manufacturers don’t simply acquire publicity but additionally preserve a powerful digital presence lengthy after a marketing campaign ends.
With a background in Advertising & Communication from IMK Wiesbaden and Pc Science from TU Berlin, he brings each artistic and technical experience to the desk. His method to influencer advertising is rooted in AI-powered analytics and strategic partnerships, serving to manufacturers join with genuine voices on Instagram, Fb, and YouTube.
Past working campaigns, he’s a widely known trade speaker, having offered at SEACamp 2019 and different digital advertising occasions. His concentrate on innovation has allowed his company to evolve with the fast-changing digital panorama, protecting his shoppers forward of trade tendencies.
With expertise throughout fintech, e-commerce, tourism, and sports activities, his methods are constructed for manufacturers that need extra than simply impressions—they need measurable, long-term digital success.
7. Jon Prepare dinner
Jon Prepare dinner’s management at VML has been nothing in need of transformative. Over practically three a long time with the company, he has performed a pivotal position in its evolution from a 30-person agency in Kansas Metropolis to a international advertising powerhouse with 28,000 staff throughout greater than 60 markets. Since getting into the World CEO position in 2011, he has been on the forefront of integrating influencer advertising into the company’s broader digital and artistic methods, making certain that manufacturers harness the complete potential of influencer-driven campaigns.
A key driver of VML’s success has been its proprietary Model Belief Community (BTN), which Prepare dinner helped develop to make sure strategic influencer choice, marketing campaign activation, and real-time efficiency monitoring. By leveraging an unlimited ecosystem of over 4 million influencers—starting from area of interest nano-creators to globally acknowledged celebrities—VML has set a brand new trade benchmark for influencer advertising at scale.
Past influencer advertising, Prepare dinner’s management has positioned VML as a dominant drive within the advertising world. His 2023 merger of VMLY&R and Wunderman Thompson created a unified company that seamlessly blends creativity, know-how, and information, making it an indispensable accomplice for trade giants like Microsoft, Ford, Nestlé, and The Coca-Cola Firm. The company’s means to execute influencer campaigns on a worldwide scale whereas sustaining authenticity and model alignment has earned it accolades, together with recognition because the 2023 Community of the Yr.
8. Bettina Gebhardt
With a profession spanning over 25 years in communications, Bettina Gebhardt has been instrumental in serving to manufacturers craft compelling narratives by means of influencer advertising and PR. Because the Founder and CEO of Kontx Kommunikation, she leads one among Frankfurt’s most revered businesses, providing a full suite of companies, together with public relations, social media technique, and popularity administration.
Her experience spans a number of industries, from B2B and B2C to disaster administration and multi-market campaigns. Earlier than founding Kontx Kommunikation in 2015, she held management roles at international companies like Grayling and Ketchum, the place she developed high-impact PR and digital methods for multinational manufacturers.
Her method to influencer advertising is extremely strategic, making certain that manufacturers collaborate with fastidiously vetted creators who align with their values and messaging. Her company’s work extends throughout sectors like journey, style, meals, sustainability, and well being, creating genuine partnerships that drive viewers belief and engagement.
Past her company work, she has performed a essential position in trade thought management, serving as an Advisory Board Member at Huperty and offering strategic steerage on worldwide model communication buildings.
From popularity administration to influencer collaborations, she continues to form the way in which manufacturers interact with audiences, proving that credibility and storytelling are on the coronary heart of each profitable advertising marketing campaign.
Shaping the Future: The CEOs Defining Frankfurt’s Influencer Advertising Panorama
From Fitvia’s viral success to the strategic masterminds behind Frankfurt’s high businesses, the CEOs of those influencer advertising companies will not be simply trade gamers—they’re trade shapers.
Whether or not it’s Gloria Haagmans’ Glowstaff redefining expertise partnerships, Stephan Czaja’s CM Fashions bridging style and digital affect, or Bettina Gebhardt’s Kontx Kommunikation crafting compelling model narratives, every chief has left a novel imprint on the advertising world.
These companies and companies transcend follower counts; they domesticate belief, engagement, and innovation. As influencer advertising continues to evolve, these CEOs show that Frankfurt isn’t simply maintaining—it’s main the cost.
In regards to the Writer
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by means of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the trade.
