High Black Owned and Based Magnificence Manufacturers in Influencer Advertising and marketing
The wonder trade is traditionally a really aggressive house that may be onerous to interrupt into. Nonetheless, influencer advertising and marketing has offered one avenue for manufacturers with extra numerous house owners and founders to interrupt into the market.
In line with a current influencer advertising and marketing statistic report, 61% of US shoppers usually tend to buy a product from a model if an influencer they know and belief posts about it.
So which diversely owned and based manufacturers are profitable at reaching shoppers by way of influencer advertising and marketing?
Beneath is an inventory of among the black owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2023.
High Black Owned and Based Magnificence Manufacturers by VIT
- Fenty Magnificence: 652K VIT
- Pat McGrath: 235K VIT
- Juvia’s Place: 173K VIT
- Mielle Organics: 93.3K VIT
- Danessa Myricks Magnificence: 83K VIT
- Briogeo Hair Care: 43.7K VIT
- Shea Moisture: 41.7K VIT
- Sample Magnificence: 33K VIT
- Topicals: 29.4K VIT
- LYS Magnificence: 27.6K VIT
- Carol’s Daughter: 22.9K VIT
- Camille Rose: 22K VIT
- Magnificence Bakerie: 20.4K VIT
- Keys Soulcare: 18K VIT
The Methodology for Discovering High Magnificence Manufacturers: Black Owned and Based
This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with probably the most complicated applications, but nimble sufficient for small groups that have to do all of it. For the aim of this research, we analyzed influencers in america who produced content material mentioning one of many 1,737 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2023 – December 2023.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, impression, and model belief. You possibly can find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT offers a single metric for achievement that can be utilized to benchmark and monitor traits.
Clear. The VIT methodology is simple to grasp and extremely actionable in uncovering the place to speculate to drive impression.
Significant. VIT relies on recognized model levers and has been optimized by machine studying to correlate with enterprise metrics on the model stage.
You possibly can study extra about VIT right here.
