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High Magnificence Influencers to Watch in 2024 I Traackr


Influencers and creators have confirmed repeatedly the worth that they’ll carry to your model. Traackr’s 2024 Influencer Advertising and marketing Impression report discovered that 53% of customers look to influencers for product suggestions, 61% really feel that influencer’s posts sway their buy selections, and 56% say they might attempt a distinct social platform due to an influencer. 

Sure, influencers can impression gross sales, however they’ll additionally impression the place and the way your model is participating along with your viewers. 

So which influencers must you be preserving your eye on for 2024? We compiled a listing of the highest magnificence influencers who drove probably the most VIT throughout 4 magnificence classes –  Make-up & Cosmetics, Skincare, Hair Care, and Perfume – within the US for 2023. 

Uncover the highest magnificence influencers of 2023 within the US, ranked by the Model Vitality Rating (VIT).

P.S. We have now a complete article about easy methods to discover prime influencers (even with out VIT), for those who’re .

High Magnificence Influencers by VIT — Make-up & Cosmetics

High 25 US Magnificence Creators – Make-up & Cosmetics
  1. Kylie Jenner (@kyliejenner) VIT 427K
  2. Selena Gomez (@selenagomez) VIT 337K
  3. Jennifer Lopez (@jlo) VIT 242K
  4. Ariana Grande (@arianagrande) VIT 208K
  5. Sol Pena (@sollpenamakeup) VIT 130K
  6. Jeffree Star (@jeffreestar) VIT 124K
  7. Mario Dedivanovic (@mariodedivanovic) VIT 123K
  8. Mikayla Nogueira (@mikaylajmakeup) VIT 88.4K
  9. Lindsey Rowley (@linsmakeuplooks) VIT 86.9K
  10. Pamela Brooks Pedraza (@pamelapedrozaa) VIT 83.5K
  11. Christxiee (@christxiee) VIT 77.5K
  12. Elizabeth Grey (@thegraytergood) VIT 68.9K
  13. Meredith Duxbury (@meredithduxbury) VIT 59.8K
  14. Monica Hamada (@mangomoniica) VIT 56K
  15. Nyadollie Deng (@dollievision) VIT 55.7K
  16. Johnny Ross  (@mrjohnnyross) VIT 53.2K
  17. Daus Mendoza (@daus_mendoza) VIT 52.1K
  18. Hasime Kukaj (@thebeautyradar) VIT 51.9K
  19. Elnaz Golrokh (@elnaz_golrokh) VIT 50.4K
  20. Alexis Androulakis (@thelipsticklesbians) VIT 46.4K
  21. Mina Zibayi (@minazibayi) VIT 46K
  22. Ruth Ism (@rxthism) VIT 44.6K
  23. Tanem (@musthavestxt) VIT 42.9K
  24. Katie (@katiehub.org) VIT 42.1K
  25. Aiste Haas (@heygreatnails) VIT 40.6K

High Magnificence Influencers by VIT — Skincare

High 25 US Magnificence Creators- Skincare
  1. Hailey Rhode Baldwin Bieber (@haileybieber) VIT 133K
  2. Kim Kardashian (@kimkardashian) VIT 106K
  3. Dr. Muneeb Shah (@dermdoctor) VIT 96K
  4. Dr. Dustin Portela (@drdustinportela) VIT 72.4K
  5. Dr. Angelo Landriscina (@dermangelo) VIT 70.1K
  6. Dr. Daniel Sugai (@drspf) VIT 62.3K
  7. Ava Lee (@glowwithava) VIT 60.1K
  8. Kat Stickler (@katstickler) VIT 57.9K
  9. Sonya Kinds (@sonya_styles) VIT 56.7K
  10. Dr. Lindsey Zubritsky (@dermguru) VIT 55K
  11. Dr. Jenny Liu (@drjennyliu) VIT 46.6K
  12. Thomas Allison (@tom_allison_) VIT 45.7K
  13. Dr. Andrea Suarez (@drdrayzday) VIT 37.8K
  14. Dr. Chris Tomassian (@dr.tomassian) VIT 35.8K
  15. Edward Zo (@edwardzo) VIT 34.3K
  16. Dr. Zion Ko Lamm (@dr.zionko) VIT 32.8K
  17. Mireya Rios (@mireyarios) VIT 32K
  18. Zeph Sanders (@lifeaszeph) VIT 30.8K
  19. Rachel Finley (@hydrationceo) VIT 30.1K
  20. Hyram Yarbro (@hyram) VIT 30K
  21. Wendy Ly (@wendyskin) VIT 26.2K
  22. Anna Weng (@itsmaybeboth) VIT 24.9K
  23. Brittney Enora (@brittneyenora) VIT 24K
  24. Meredith Duxbury (@meredithduxbury) VIT 23.9K
  25. Lindsey Rowley (@linsmakeuplooks) VIT 23.6K

High Magnificence Influencers by VIT — Haircare

High 25 US Magnificence Creators – Hair Care
  1. Zeph Sanders (@lifeaszeph) VIT 78K
  2. Anthony Claxton (@krewkutz) VIT 38.8K
  3. Daryl Ann Denner (@darylanndenner) VIT 38K
  4. Chris Olsen (@chris) VIT 34.4K
  5. Future Lashae (@destinylashaemakeup) VIT 34.3K
  6. Abigail Goodman (@abigaillinnn) VIT 34.2K
  7. Sharon Brianna (@sharon.simplyinsane) VIT 31.6K
  8. Amela Glavatovic (@hairbyamela) VIT 31.3K
  9. Jennifer Aniston  (@jenniferaniston) VIT 29.5K
  10. Audry Boos (@audboos) VIT 28.1K
  11. Mikayla Nogueira (@mikaylajmakeup) VIT 27.8K
  12. Audrey Victoria (@audreyvictoria_) VIT 27.5K
  13. Carlos Atila (@carloshairstylist_) VIT 27.1K
  14. Lazhane Hightower (@hairbynay247) VIT 26.1K
  15. Emily Chen (@emchenhair) VIT 25.5K
  16. Brittney Enora (@brittneyenora) VIT 25.1K
  17. Matt Newman (@mattloveshair) VIT 23.5K
  18. Geena Hunt (@makeupbygeenahunt) VIT 23.3K
  19. Mai Laya Govia (@mailayazuri) VIT 23.3K
  20. Alix Earle (@alixearle) VIT 22.4K
  21. Alfredo Lewis (@alfredolewis) VIT 21.1K
  22. Tessa Peay (@tessapeay) VIT 20.6K
  23. Wendy Ly (@wendyskin) VIT 20.2K
  24. Abbey Yung (@abbeyyung) VIT 19.7K
  25. John George (@johnwgeorge) VIT 19.5K

High Magnificence Influencers by VIT — Perfume

High 25 US Magnificence Creators – Perfume
  1. Billie Eilish (@billieeilish) – VIT 66.2K
  2. Lina Noory (@linanoory) – VIT 45.7K
  3. Emma Watson (@emmawatson) – VIT 32.4K
  4. Paul Fino (@paulreactss) – VIT 22.5K
  5. Sofia Richie Grainge (@sofiarichiegrainge) – VIT 19.4K
  6. Ijé Simon (@ijesimonn) – VIT 10.9K
  7. Yasmin Maya (@beautyybird) – VIT 10.2K
  8. Jacquelyn Aina (@jackieaina)- VIT 9.09K 
  9. Petra Mocanu (@petrambeauty) – VIT 8.83K
  10. Maksims Kirhensteins (@maxmanscents) – VIT 7.01K
  11. Funmi Monet (@funmimonet) – VIT 6.79K
  12. Rose Mwambayi (@yourfavafrican) – VIT 6.58K 
  13. Abigaille Cadet (@thecherystv) – VIT 5.92K
  14. Hunter Vought (@huntervought) – VIT 5.57K 
  15. R Carlos (@TLTGReviews) – VIT 5.17K
  16. SouKeyna Diouf (@soukeyna) – VIT 4.83K
  17. Olivia VanDerMillen (@oliviaolfactory) – VIT 4.63K
  18. Skai Jackson (@skaijackson) – VIT 4.41K
  19. Aïssata Diallo (@aissatatdiallo) – VIT 4.35K
  20. Ohuprettythings (@ohuprettythings) – VIT 4.01K
  21. Alex Costa (@alexcosta) – VIT 3.94K
  22. David McMillian (@itstop5dave) – VIT 3.88K
  23. Ashton Kirkland (@GentsScents) – VIT 3.71K
  24. Chinyere Adogu (@the_real_chi) – VIT 3.66K
  25. Jenny De La Rosa (@jennydelarosa) – VIT 3.61K

The Methodology for Discovering High Magnificence Influencers

This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with probably the most advanced applications, but nimble sufficient for small groups that have to do all of it. For the aim of this “prime magnificence influencers”  examine, we evaluated 124K influencers situated in america who talked about magnificence merchandise within the make-up, skincare, hair care, and perfume industries. Influencers of all tiers (nano, micro, mid, mega, and VIP) had been included. 

We analyzed the content material produced and shared by these influencers from January 2023 – November 2023. 

What’s the Model Vitality Rating (VIT)?

Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, impression, and model belief. You possibly can find out how VIT is calculated in this whitepaper

Easy. By aggregating a number of information factors into one, VIT offers a single metric for fulfillment that can be utilized to benchmark and monitor traits.

Clear. The VIT methodology is straightforward to know and extremely actionable in uncovering the place to speculate to drive impression.

Significant. VIT is predicated on identified model levers and has been optimized via machine studying to correlate with enterprise metrics on the model stage.

You possibly can be taught extra about VIT right here.



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