High Mature Skincare Manufacturers in Influencer Advertising
The second for inclusivity within the magnificence trade is right here. On the prime of the record? Creators main actual conversations about mature skincare, and types creating merchandise which might be inclusive for mature pores and skin.
We not too long ago shared our rising and prime magnificence influencers #Over40 record, and figured it was time to have a look at some manufacturers too.
So which manufacturers are main the mature skincare dialog, and successful at reaching customers through influencer advertising and marketing?
Under we offer an inventory of a few of the most affect manufacturers for the mature skincare class and dialog, ranked by Model Vitality Rating (VIT) in 2024 up to now.
High Mature Skincare Manufacturers by VIT
1. Neutrogena
- 11K VIT Rating
- 357 activated influencers
- 569 mentions
2. L’Oréal Paris
- 7.7K VIT Rating
- 464 activated influencers
- 707 mentions
3. Estee Lauder
- 7.5K VIT Rating
- 390 activated influencers
- 706 mentions
4. Skinceuticals
- 6.7K VIT Rating
- 737 activated influencers
- 1,918 mentions
5. Clarins
- 5.7K VIT Rating
- 536 activated influencers
- 791 mentions
6. CeraVe
- 5.3k VIT Rating
- 285 activated influencers
- 491 mentions
7. Olay
- 4.5K VIT Rating
- 233 activated influencers
- 122 mentions
8. Maybelline
- 4.3K VIT Rating
- 476 activated influencers
- 187 mentions
9. Charlotte Tilbury
- 4.2K VIT Rating
- 364 activated influencers
- 795 mentions
10. Lancôme
- 4.0K VIT Rating
- 1,088 activated influencers
- 627 mentions
The Methodology for Discovering the High Mature Skincare Manufacturers
This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with essentially the most advanced applications, but nimble sufficient for small groups that have to do all of it. As a way to examine affect and client sentiment, we compiled the next information from analyzing a pattern set of 113,517 magnificence, trend, and way of life creators positioned in the US and Europe between Jan 1, 2024 and Oct 28, 2024.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, bearing in mind visibility, affect, and model belief. You’ll be able to learn the way VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT supplies a single metric for fulfillment that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is straightforward to grasp and extremely actionable in uncovering the place to take a position to drive affect.
Significant. VIT relies on recognized model levers and has been optimized by way of machine studying to correlate with enterprise metrics on the model stage.
You’ll be able to study extra about VIT right here.
How do manufacturers use the Model Vitality Rating (VIT)?
Manufacturers use VIT to measure the success of their influencer advertising and marketing applications, but additionally to set tangible objectives and KPIs.
If you’re searching for a selected instance of a model that does this nicely, look no additional than Shiseido.
- The purpose: Utilizing Traackr’s Model Vitality Rating (VIT) as a approach to measure the affect of its influencer advertising and marketing program, Shiseido’s purpose was to develop its general VIT rating in 2021, and enhance its efficiency within the visibility and affect classes.
- The technique: The Shiseido staff took a 3-pronged strategy to assembly their 2021 bold objectives which included:
- Prioritizing video content material
- Executing experiential moments and occasions
- Leveraging on-brand VIP expertise
- The outcomes:
- 54% improve with general VIT rating
- 36% improve in attain & video views
- 40% improve in engagement fee
Learn Shiseido’s full influencer advertising and marketing case research right here.
