Influencer advertising is outlined as partnering with manufacturers, people, or celebrities who’ve constructed up a big quantity of following and on-line presence and are in a position to affect tendencies, opinions, ideas, and choices. Their principal mode of communication and operation is thru mass media, akin to social media and Web channels.
Through the years, influencer advertising has transitioned right into a key advertising technique for a lot of manufacturers. By partnering with widespread and well-received influencers and Key Opinion Leaders (KOLs), manufacturers are in a position to faucet into the influencers’ present viewers pool, extending their attain into the market.
Actually, many manufacturers and companies are starting to witness the shift in shoppers’ buying choices. A latest survey on social media influencers was performed in Could 2023. Roughly 50% of Singaporeans who responded acknowledged that they purchased a product as a result of it had been promoted by an influencer.
Manufacturers and companies which have but to faucet into such an efficient technique want to think about it critically. Influencer advertising doesn’t must be a pricey technique. On this article, we’ll present you the highest Singapore influencers in their very own tiers and the way numerous tiers may help along with your marketing campaign technique.
1. Nano: 1,000 – 10,000 followers
Nano influencers are budding generations of on a regular basis influencers who’re in a position to influence their group. Working with nano influencers will not be solely cost-effective, but additionally they’ve higher connections with their followers, permitting your model to be promoted extra successfully too.
Abigail Chloe (@chlobigail) is an instance of a perfect nano influencer. With 6,334 followers, you may need noticed the Singaporean life-style influencer in a number of TheSmartLocal movies. Her profile shows wholesome followers and account progress, a excessive engagement fee, and numerous content material. From travels and product suggestions to every day life-style, nano influencers like her are perfect for manufacturers trying to discover influencer advertising.
2. Micro: 10,000 – 100,000 followers
Micro-influencers concentrate on a particular space or area of interest and are usually considered matter specialists or trade specialists. Mixed with a smaller following as in comparison with a typical influencer, they’ve a stronger influencer-follower relationship.
Kaylene Choo (@kayleneeeechoo) is an instance of a micro-influencer. The Singaporean life-style influencer was already a profitable influencer even earlier than marrying and being a mom. Whereas she works with numerous manufacturers throughout industries, she at present posts largely about her household. Therefore, in case you are a family-oriented model or service, or a magnificence and life-style enterprise, she needs to be in your “to-follow” record.
3. Mid-tier: 100,000 – 500,000 followers
Because the title suggests, mid-tier influencers are nestled in the course of the smaller and bigger influencer tiers. They’re largely made up of influencers working as skilled content material creators. Sometimes, they’ve a number of internet affiliate marketing partnerships, sponsored postings, and model collaborations below their belt, which make up their principal supply of revenue.
Daniel Ang (@danielfooddiary) is among the hottest meals overview bloggers in Singapore. His contents are identified to be brutally sincere, which is why lots of his followers belief and comply with him for good meals suggestions. He has revealed many occasions that he pays for the meals he posts and doesn’t maintain again on his critiques.
4. Macro: 500,000 – 1,000,000 followers
Macro influencers usually acquire recognition by means of the web, whether or not it’s from vlogging or by means of producing on-line content material. In case your model is trying to goal a particular group viewers however nonetheless desires to succeed in the lots, macro influencers are able to attaining these targets.
Jian Hao Tan (@thejianhaotan) is a person with many skills. He’s primarily identified for his YouTube channels, the place he posts relatable skits, akin to “13 kinds of college students taking notes”, “13 kinds of individuals within the chilly climate”, and “14 kinds of individuals on the seaside”. Due to that, his content material is widespread among the many youthful generations. On high of that, he runs a automotive dealership known as HypeCars, in addition to a manufacturing firm known as Titan Digital Media.
5. Mega: 1,000,000 and above
Mega influencers, generally known as movie star influencers, are sometimes extra well-known than influential. They don’t have as robust an influencer-followers relationship as in comparison with the opposite tiered influencers. Additionally they have a various vary of audiences throughout various matters of curiosity. Whereas they will not be thought-about material specialists, they can obtain immediate attain with a single submit.
Singapore doesn’t have many mega influencers. Certainly one of them is Dorothy Soh (@dotzsoh), a journey content material creator, photographer, and social media influencer. With greater than 1.2 million followers, her feed is stuffed with journey and life-style content material. Initially beginning off her influencer profession with magnificence and fashion-related content material, she has since expanded to extra life-style content material.
Conclusion
Influencer advertising is a must have technique in your advertising marketing campaign. Not solely are influencers able to increasing your model’s viewers attain, however they’ve the required abilities and expertise to optimise and maximise your advertising methods, which is why manufacturers want to have interaction content material creators.
Kobe is an influencer advertising company in Singapore that goals to bridge that hole by matching your model with one of the best influencer, KOL, and content material creator doable. Whether or not you need to discover such an answer or have prior expertise within the subject, we now have labored with many tiers of influencers, each domestically and internationally. Contact us to learn how our KOL advertising technique might be applied in yours!
