When requested to attend the MarketingProfs B2B Discussion board, I wasn’t positive what to anticipate. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, however by no means particularly throughout the B2B content material advertising house, and this group could be an intimidating one.
Certain, I’ve admired the lengthy listing of content material advertising rock-stars, storytellers and B2B influencers, however reminiscences crept up from being the brand new child on the town.
To nobody’s shock, the entrepreneurs at this occasion in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking livid notes, partaking on social channels greater than I’ve in years, and have soaked up each ounce of content material and inspiration attainable like a sponge.
It is just day one and a few main themes have been been top-of-mind round model voice, authenticity and creativity, however my largest take-aways wanting down at my notes have been the questions requested. Here’s a listing of the 5 questions for B2B entrepreneurs I’m asking myself and my crew, and I encourage you to do the identical:
1 — “If you happen to cowl up the emblem, do others acknowledge you?” – Ann Handley, MarketingProfs
2 — “Is scale and effectivity the other of creativity inside your model?” – Pierce Ujjainwalla, Knack
3 — “In case your content material manufacturing facility halts and also you miss a weblog submit or are absent from social, who will miss your content material? Is it simply your crew or your boss, or will your audiences discover?” – Robert Rose, The Content material Advisory
4 — “How concerned is and will AI be in your advertising course of?” – Paul Roetzer, Advertising AI Institute
5 — “Since 2019, what modifications has your viewers made and are they everlasting modifications? What are you doing to satisfy them the place they’re now?” – Paul Ince, LikeMind Media Restricted
Some solutions are apparent, however others require a bit extra homework. Thanks to all as we speak’s #MPB2B presenters. I’m hoping tomorrow’s periods carry as many solutions as questions.
Be taught extra about Ann, Robert, Paul, and different high audio system equivalent to our CEO Lee Odden who’re presenting throughout #MPB2B this week, in our annual listing of B2B influencers to observe, “25 High B2B Advertising Influencers, Consultants and Audio system To Observe In 2023.”
