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Hindustan Unilever Restricted (HUL) has acquired the premium actives-led magnificence model Minimalist. This marks a major step within the transformation journey of its Magnificence & Wellbeing portfolio in direction of evolving and better development demand areas, a transfer that’s anticipated to carry substantial worth to each corporations.
In line with Unilever’s official assertion, HUL will purchase a 90.5% stake within the firm for 29.55 billion rupees (roughly US$342.3 million), together with debt. HUL additionally introduced that Minimalist would grow to be wholly owned by them inside two years.
Rohit Jawa, CEO and Managing Director of HUL expressed his enjoyment of welcoming Minimalist into the HUL household, “This acquisition is one other key step to develop our Magnificence & Wellbeing portfolio in high-growth premium demand areas. Mohit, Rahul and the workforce have created an incredible model constructed on science, product efficacy and transparency.”
Ritesh Tiwari, Government Director of Finance and IT and CFO of HUL, mentioned, “We’re excited to associate with the Minimalist workforce to unlock worth via synergies and scale the model to higher heights by leveraging our complementary capabilities.”
Minimalist: The Science of Magnificence
Based in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is among the fastest-growing digital-first manufacturers on the intersection of magnificence and actives-led science. The model is strongly rooted in delivering extremely efficacious skincare and haircare options to its customers, pushed by its mission to #HideNothing.
The model has been constructed on sturdy fundamentals and has delivered worthwhile development since its inception. The enterprise has quickly scaled to cross an Annual Income Runrate (ARR) of INR 500 cr. in a brief span of 4 years, a testomony to the model’s profitable development trajectory.
Minimalist will be part of the substantial portfolio of manufacturers within the firm’s Magnificence & Wellbeing division led by Harman Dhillon, Government Director, Magnificence & Wellbeing, HUL. The present Minimalist workforce led by Mohit and Rahul will proceed to function the enterprise in collaboration with HUL. The transaction is anticipated to be accomplished in Q1 of FY 2026.
Mohit Yadav and Rahul Yadav, Founders of Minimalist, mentioned: “We based Minimalist to introduce a clear Indian magnificence vary that’s trusted and cherished on a worldwide scale. We’re extremely grateful for the overwhelming assist we’ve obtained in India. Now, with HUL’s sturdy offline distribution community, we stay up for making our merchandise much more accessible throughout the nation. This partnership additionally paves the best way for our enlargement into worldwide markets, serving to us realise our dream of taking Minimalist to the world.”
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