Multinational style retailer H&M has launched plans to enter the Brazilian market in 2025, persevering with its Latin American growth to extend its presence. The model will launch on-line and offline shops within the nation, with the latter in main Southeast Brazil cities.
In an official assertion, H&M Group’s CEO Helena Helmersson shared the model’s pleasure over its Brazil opening. “We’ve had good growth in Latin America and see nice potential in Brazil. It is a very thrilling step, and we look ahead to bringing H&M’s idea of style, high quality and sustainability at the perfect value to many shoppers within the nation.”
In line with H&M, Brazil’s 120 million-strong inhabitants and its recognition for world-class style make it a viable prospect for market growth. The attire model’s first Latin American retailer opened in 2012 in Mexico and steadily expanded to cowl nations like Chile, Colombia, Costa Rica, Ecuador, Guatemala, Panama, Peru, and Uruguay.
H&M’s Brazilian growth is partnered with Dorben Group, its Central America accomplice. Most notably, Dorben Group helms three H&M branches in Costa Rica, Guatemala, and Panama. In addition to that, they function the Central American arm of luxurious manufacturers like Michael Kors, Coach, Tod’s, and Jimmy Choo.
Though the Sweden-based retailer’s growth plans are in writing for 2025, the model additionally has different market growth tasks within the years to come back. Within the pipeline are six new H&M shops in India by the tip of 2023, a brand new Czech Republic logistics hub in 2025, plus the event of recent clothes strains and life-style objects.
