After a pitch towards VCCP and Hakuhodo/Sid Lee, Honda Motors has chosen Publicity to steer its above the road artistic throughout Europe. Publicity is usually an experiential company with workplaces in London, New York and Paris, which was based by two Brits in 1993 and counts Nike, Samsung and Sony amongst its purchasers.
The Honda win is primarily about boosting consciousness of hybrid and electrical automobiles and Publicity is already engaged on a TV, video-on-demand, digital, social, print and OOH marketing campaign for 2024. The automotive producer will even proceed to work with Accenture Music: Karmarama, now a part of the group, has labored with Honda for 20 years.
Fabrice Estève, head of promoting, car division at Honda Motor Europe, stated: “We’re delighted to start this new relationship with Publicity as we enter the subsequent stage of our electrification journey. They impressed our stakeholders with their technique and creativity for the Honda car model over the mid-term and we look ahead to working with them to meet this promise for our companions and prospects in Europe.”
Cheerios, in the meantime, has appointed Havas to work on its UK and Australia artistic account after a aggressive overview course of that started in July. The model (exterior the US) is owned by Cereal Companions, a three way partnership between Normal Mills and Nestlé. Mom beforehand labored with the model, however resigned the enterprise in 2021.
