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In right this moment’s digital panorama, staying forward of the competitors means offering seamless and personalised buyer experiences. But, many manufacturers discover themselves restricted by outdated, rigid, and fragmented buyer engagement options that fail to fulfill the dynamic calls for of recent shoppers.
When you’re a type of manufacturers considering the daunting activity of migrating to a extra subtle, all-in-one buyer engagement platform (CEP), you’re not alone.
This weblog dives into 3 implementation case research that includes outstanding manufacturers that efficiently navigated the shift from clunky legacy techniques, inflexible engagement platforms, or remoted level options, to a complete CEP like MoEngage.
By means of the detailed case research, you’ll acquire invaluable insights into the challenges these manufacturers confronted, how MoEngage’s implementation crew facilitated a clean transition, key options and channels the model employed, and the exceptional outcomes they achieved.
Whether or not you’re grappling with inefficiencies in your present setup or in search of inspiration on your subsequent large transfer, these case research will present the readability and confidence that you must make an knowledgeable choice and embark in your profitable migration journey.
3 Compelling MoEngage Implementation Case Research to Be taught From
1. Click on Rain
Click on Rain is a people-centered digital company headquartered in South Dakota. They supply digital advertising and web site creation companies, and artistic options for manufacturers seeking to thrive on-line.
One in all their purchasers is an American meals and beverage enterprise model. Earlier, Click on Rain was utilizing a legacy platform to drive e mail advertising campaigns for this shopper. Nonetheless, they confronted a number of challenges:
- They needed to manually replace and clear buyer segments, which was a cumbersome activity.
- Executing personalised and dynamic e mail campaigns took a whole lot of work.
- Constructing messaging flows and creating new buyer journeys was a battle.
- The platform lacked intuitive options like “Greatest Time to Ship.”
Click on Rain determined to maneuver to another and found MoEngage. They evaluated MoEngage and realized it was greatest suited to what their shopper was seeking to accomplish within the brief and long run.
Right here’s how the MoEngage Skilled Companies Group helped them of their migration:
- Ensured a swift knowledge migration from the legacy platform their shopper was utilizing, to MoEngage, and supplied time to worth.
- Clarified all required steps and phases of the onboarding course of and supplied full transparency on the progress.
- Scheduled weekly coaching touchpoints guaranteeing all events had been knowledgeable and comfy with the platform’s performance.
Click on Rain’s shopper appreciated industry-leading options from MoEngage, akin to “Greatest Time to Ship,” which weren’t obtainable on their earlier platform.
Moreover, MoEngage’s superior monitoring and analytical capabilities supplied them with the insights wanted to make data-informed selections, thus impacting their general technique and enhancing efficiency.
On account of the migration, Click on Rain saved their shopper over $18K a 12 months. The funds saved had been reallocated to permit for a extra sturdy e mail advertising technique. Moreover, with MoEngage’s state-of-the-art functionalities, Click on Rain and its shopper achieved key enterprise goals.
2. Drop
Drop is a card-linked gives and rewards app, that helps manufacturers uncover client insights and traits to accumulate clients and drive incremental spend. The app has 5 million members and partnerships with among the most recognizable manufacturers in North America, together with Amazon, Uber, Sam’s Membership, and Dunkin’ Donuts.
Beforehand, Drop used a software that promised to consolidate knowledge and channels however lacked flexibility.
They evaluated a number of distributors and finally determined to go together with MoEngage for its flexibility and ease of integration.
The MoEngage Skilled Companies Group ensured a hassle-free migration utilizing superior playbooks and greatest practices. It supplied Drop end-to-end assist in the course of the onboarding stage by:
- Offering well-documented SDKs and APIs
- Importing historic knowledge
- Integrating buyer and occasion knowledge through an SDK inside a couple of days
- Integrating server-to-server backend occasions
- Easing the onboarding for wider groups with high quality assurance, coaching, and go-live assist
- Activating e mail and push notifications for engagement
- Fast question decision and providing efficient options
Consequently, the app went dwell in 7 days, and all the e mail setup was accomplished in simply 5 days!
3. Twinr
Twinr is a number one no-code cell app growth resolution for manufacturers.
As a younger startup, Twinr’s high precedence is to accumulate new customers and convert them into paying clients. They’ve a 14-day trial interval, throughout which they need to work together with new customers through a number of channels akin to e mail, web site, and net push notifications.
The MoEngage Skilled Companies Group helped Twinr with:
- Importing historic knowledge
- Figuring out the information that must be tracked
- Creating and mapping knowledge fields throughout platforms
- Establishing SDKs that seize the required particulars from each app that’s created on Twinr
- Establishing communication techniques akin to e mail
Moreover, MoEngage’s integration with MixPanel helped Twinr go buyer cohorts into MoEngage and activate segment-based omnichannel communication.
This enabled Twinr to ship personalised messages to new customers on related channels throughout their trial interval. Finally, this boosted free-to-paid consumer conversions.
Migration Success Tales: Key Learnings and Takeaways
Change is a strong catalyst for development, and upgrading to fashionable, all-in-one buyer engagement platform could be a game-changer on your model.
The case research we’ve explored exhibit that whereas the transition may appear daunting, it doesn’t need to be. With cautious planning and the proper assist by your facet, platform migration could be a clean and rewarding course of.
Listed here are some key takeaways:
- Not each buyer engagement resolution has the perfect personalization and omnichannel capabilities.
- Migration doesn’t need to be a prolonged and complicated course of. (It may be performed in every week!)
- There are buyer engagement instruments on the market that may very well be higher and extra related on your use case. You don’t must accept a selected software, simply because everybody else is doing so.
- CEP isn’t one which simply has good options and capabilities. It additionally has a powerful assist crew that’s by your facet all the way in which from onboarding to implementation and even past.
If these tales resonate with you and you might be noticing indicators of inefficiency and rigidity in your present system, take into account taking motion now!
Taking a MoEngage demo might be your first step in direction of embracing change and remodeling your buyer engagement technique. Witness firsthand how a complete, fashionable CEP can elevate your enterprise. E book a demo now.
