By Kelsey Johnson September 14, 2022
Even a small Etsy retailer can develop right into a enterprise that replaces your day job. Actually! However to get there, you’ll want to show first-time clients into repeat patrons.
So, with the intention to develop your Etsy retailer right into a full-time enterprise, you should put new merchandise in entrance of previous patrons. Repeat clients are 5 instances extra probably to purchase than new clients. Plus, they spend ~67% extra.
E mail advertising is likely one of the finest methods to focus on present clients. However, understandably, many Etsy sellers discover e mail on the underside of their to-do lists. We get it — after creating your product to promote, taking photos, writing an web optimization description, and selling on social, you’re out of time and power.
However e mail doesn’t should take any extra time. These eight Etsy retailer house owners discovered a strategy to attain their present clients and make extra gross sales — with out additional work. Wish to know the way they did it? They automated their emails.
In AWeber, you possibly can set emails to ship instantly after you add a brand new merchandise to your Etsy retailer. It takes a couple of minutes to arrange, and as soon as it’s operating, you don’t should elevate a finger. And you can begin making gross sales right away.
How 8 Etsy sellers use AWeber for computerized gross sales
Take a look at the emails these savvy Etsy sellers are already sending.
1. Crochet by Kay sends computerized emails with the most recent items and crafts she sells. Though her design and introduction are easy (emblem, three nice introduction sentences, and her latest craft) the Etsy picture itself grabs the eye of the reader. In a time when detailed photos are essential to make gross sales, Crochet by Kay leans into what works and doesn’t distract with additional textual content.
Right here’s what her newest message seems to be like:
2. Sticky Ok’s sends weekly updates on Mondays along with her latest stickers and lovely workplace provides. Her computerized e mail notifications ship all merchandise she added to Etsy the prior week.
See how this design mimics a standard gross sales e mail. The emblem on the prime reinforces her model, she says hello to her subscribers, and the e-mail lists merchandise with the picture on the left and the title, description together with worth, and date on the best. Any purchaser can shortly scan a number of new choices within the retailer. This design can be nice for Etsy sellers who usually add new merchandise to their retailer. (Don’t neglect your social media handles on the backside.)
3. Artistic Crafthouse sends their Auto Newsletters each time they add new wood puzzles, video games, and mind teasers. They’ve additionally arrange a pleasant, easy intro for every of their emails and lean in to the picture to promote the brand new product. And that emblem of the puzzle? It hyperlinks on to their Etsy retailer.
4. Solely Doll Issues promotes new outfits for dolls they create with an computerized e mail every time they add a brand new product. Discover that the outline begins with the worth. In the event you record costs, you possibly can embrace the outline in your notifications. However when you don’t, you possibly can simply omit the product description, and add a “purchase now” button that directs to your retailer as an alternative.
5. Tattge has their Auto Publication despatched every day at 1pm at any time when they’ve new short-term tattoos out there, together with hyperlinks to the 5 most up-to-date tattoos available for purchase.
Shops like Tattge usually tend to promote a couple of product at a time. That’s why they’ve showcased 5 new merchandise of their every day emails, and even included a hyperlink within the intro textual content on to their retailer. Think about a purchaser shortly scanning new merchandise, and feeling impressed to return to the shop and purchase different tattoos, too.
6. Artwork Tribute promotes their latest baggage, straps, and canine collars to present clients with an computerized e mail.
They included a horizontal line of their e mail, which attracts the attention down from the header on to their product. You may make changes to the types and textual content surrounding the brand new merchandise.
7. Assured Indicators emails are mechanically despatched instantly once they add new indicators to their store — and embrace the three most up-to-date merchandise.
Have a look at the skilled header added on this e mail. Even enterprise companies with enormous advertising groups ship emails similar to this one — however they should construct them every time. Skip the money and time and nonetheless make extra gross sales in your retailer.
8. DWELL has their e mail despatched out each Thursday, however provided that they’ve added residence merchandise to their store previously week.
Discover the button CTA on the backside that claims “Click on Right here to Store!” Check out a number of components in your e mail to encourage your patrons to navigate again to your Etsy retailer. This button actually catches the attention in a largely light-colored e mail.
So what do all these Etsy retailer house owners have in widespread? They let automation do all of the work for them.
It’s also possible to have the identical success as these eight Etsy house owners by establishing your individual automated product notifications in AWeber. Take a look at how straightforward it’s:
Easy methods to arrange your individual automated Etsy notification emails
Do you’ve an Etsy retailer? You possibly can ship automated emails to your clients, too! Arrange an account without cost at present and make extra gross sales the following time you publish a brand new product.
Right here’s easy methods to get arrange, or watch our how-to video.
Step 1: Join your Etsy account to AWeber
Step one in sending emails to your patrons is so as to add them to your e mail software. Utilizing the AWeber Etsy integration, you are able to do this mechanically. And don’t fear — so long as you ask your clients to opt-in to your record, it’s totally inside Etsy’s guidelines to do that.
1. Signal into your AWeber account and click on on “integrations.”
2. Seek for Etsy and click on on the combination card.
3. Click on “join integration.”
4. Signal into your Etsy account.
5. Click on “Grant entry”
6. Select the record you need to add Etsy patrons to. We additionally suggest giving them a tag like “Etsy” or “Buyer.”
That’s it! All of your new Etsy patrons can be added to your e mail record. Wish to add your earlier Etsy patrons to your record? Contact our help workforce and we’ll enable you to add them in response to Etsy’s pointers.
Step 2: Customise your affirmation e mail
When new clients join from Etsy, you could ship them an e mail asking them to choose in to your record. In that e mail, actually promote the customer on why they need to be excited to obtain your emails.
Replace the message by going to “Listing Choices,” “Listing Settings,” then “Affirmation Message.”
Want some concepts of what to say? Right here’s what Crochet By Kay’s e mail seems to be like:
It’s also possible to request a brand new topic line. Crochet by Kay’s customized topic line is “Affirm to be notified by Crochet by Kay.”
Most individuals are used to those emails and can probably choose in when you provide one thing thrilling. However you too can provide a lead magnet to entice them to verify and buy extra. Your lead magnet might be one thing so simple as a ten% off coupon for his or her subsequent buy.
Want some inspiration? Listed below are 22 lead magnet concepts you should utilize.
Step 3: Arrange computerized Etsy product notification emails
Now it’s time to arrange the automated emails that can be despatched each time you publish a brand new product to your Etsy retailer. It is a full set-it-and-forget-it automation. Put it collectively now, and also you don’t should do something sooner or later (besides possibly examine on the emails each few months).
1. Click on “Automations,” “Campaigns,” then “Create Marketing campaign.”
2. From the choices, select “Weblog Publication.”
3. Click on “Exchange Set off” and set it to set off on “Tag Utilized.” Then, add the tag “Etsy,” or whichever tag you arrange in your Etsy integration.
4. Click on the place it says “Verify Feed,” and add your Etsy retailer URL into the Feed URL field. For instance, “etsy.com/store/your_shop_here”.
Word: Set the frequency to “Hourly” if you’d like an e mail to exit proper after you add the product to your retailer. However, you too can ship a every day, weekly, or month-to-month digest with new merchandise, too.
5. Click on on the message after which click on it once more on the best to edit the e-mail itself.
6. Replace the topic line to one thing like “Model new in Etsy – {!date lengthy+0}.” Then, add your emblem and replace the textual content to no matter you’d like. Subsequent, click on the place there’s a placeholder picture and add your Etsy URL within the Feed URL part once more.
Right here’s how Sticky Ok’s has their e mail arrange:
7. Preview and take a look at to see what it seems to be like, then save and exit the e-mail draft and the marketing campaign, utilizing the button within the backside proper nook.
8. The final — and most vital — factor you should do is activate your marketing campaign so it should really ship. Merely click on “Draft” then “Activate Marketing campaign.”
That’s it! AWeber will now ship notifications to each buyer who signed up to your record or who has made a purchase order at your Etsy retailer.
Wish to ship these emails to individuals presently in your record? Merely add the “Etsy” tag to all of them.
Join AWeber to develop your Etsy gross sales
Get Etsy notifications, touchdown pages, a whole bunch of templates, built-in Canva utilization, and extra with your individual AWeber account.
Go forward, join free at present.
