In case you work in tech — and even in case you don’t, actually — you’ve heard the excitement a couple of new robotic assistant known as ChatGPT.
Created by OpenAI, the free synthetic intelligence (AI) content material instrument is able to having human-like conversations, answering sophisticated questions like “what’s quantum physics,” and passing components of licensing exams for attorneys and medical doctors, together with the ultimate examination for a prestigious MBA program.
ChatGPT is clearly able to fairly superb feats. Some even fear that AI instruments like this threaten the white collar workforce.
Whereas that debate continues, you need to use the product to your benefit to promote your services or products. From writing emails, to creating telephone scripts and dealing with objections, it’s clear that AI instruments primarily based on massive language fashions can be utilized in each stage of the gross sales course of. Listed below are some examples.
Tips on how to Write Gross sales Prospecting Emails Utilizing ChatGPT
One benefit of ChatGPT is that it may iterate on what it’s already produced. You may tweak wording, size, and which means by primarily saying, “do it once more, however this time, higher.”
And massive names are getting on board with utilizing AI know-how. Microsoft, an OpenAI investor, has begun utilizing AI capabilities in its personal gross sales software program to take away roadblocks from the promoting course of. ChatGPT will pull information from buyer information from Salesforce together with Workplace electronic mail software program to generate personalised electronic mail responses for busy salespeople.
We tried creating some gross sales prospecting emails with ChatGPT. Right here’s what we discovered.
Immediate: Write me an off-the-cuff prospecting electronic mail promoting ZoomInfo.
That’s nice, however let’s make the content material particular to a sure firm. Simply write a observe up immediate like so.
Immediate: Are you able to make the above electronic mail particular to a U.S.-based funding banking agency with 500 workers?
Now let’s get much more granular. Think about you used ZoomInfo’s Scoops to find out that an organization was in search of a brand new database for firm and get in touch with data. We will regulate the e-mail to name out capabilities extra particular to this matter.
Immediate: Spotlight ZoomInfo’s firm and get in touch with data with particular information factors.
Good, but it surely’s getting a bit prolonged. No concern! ChatGPT can summarize content material and shorten this a bit.
Immediate: Shorten the above electronic mail.
Now you’ve received some emails to ship out to prospects, and it solely took a couple of minutes.
However that’s not all. ChatGPT can sort out chilly calling, too.
Writing Gross sales Chilly Name Transcripts Utilizing ChatGPT
In case you’d favor to select up the telephone, the AI platform can help you there, too.
Immediate: Create a chilly name transcript primarily based on the above electronic mail.
That is an efficient framework to go off of, however may have some human tweaking. For instance, “might I communicate with the choice maker liable for gross sales and advertising and marketing on the funding banking agency?” will not be the best method to sound, properly, human. However as talked about above, refining these messages throughout the platform is an choice, or you may edit your self, however this template provides you a pleasant head begin.
There are different good use circumstances for ChatGPT’s scripting capabilities. One which comes up typically is objection dealing with.
Objection Dealing with with ChatGPT
Immediate: Write a response to a prospect that has objections about ZoomInfo’s information decay.
These are simply examples, however gross sales professionals are already diving in to utilizing generative AI instruments. Matt Lakajev, co-founder of Tele-Sense Advisory and host of The AI Gross sales Revolution podcast, lately stated that he’s already utilizing ChatGPT to craft invaluable follow-up emails.
We predict so, too. Nevertheless it’s vital to name out — AI will not be excellent.
Even within the technique of crafting this text, I needed to rephrase prompts to verify the platform delivered what I used to be in search of. It’s additionally vital to notice that this can be a instrument, not a salesman or a content material creator. It’s one thing that may assist in your prospecting, however you should proofread, reality test, and add human touches the place it is sensible.
AI can prevent time, however be sure to’re not counting on this “machine” to do all of it. Even OpenAI’s CEO, Sam Altman, lately warned that it’s a mistake to depend on the chatbot for actually vital duties, and that it may “create a deceptive impression of greatness.”
However if you wish to save time on a few of the extra robotic features of constructing and refining a gross sales outreach sequence, ChatGPT’s free preview is at the very least value taking part in round with.
