Greatest practices of Alconost Animated Video Manufacturing from 2022
On this overview, we current chosen animated movies for enterprise made at Alconost in 2022, speak concerning the issues these movies solved, and share observations that may make it easier to order the perfect animated movies for your enterprise development.
An animated explainer video doesn’t comprise prolonged summaries or summary narratives. If we have a look at the perfect explainer video examples, we see what makes them stand out: the product marketed is positioned as a instrument for fixing particular issues.
This strategy to presenting the product makes it extra accessible for the viewers to think about it of their lives, thus growing the probability of changing a lead right into a buyer.
Following the explainer video logic means that you can make movies in different genres: trailers, displays, and product demos. Being clearly a part of one specific style isn’t so vital when making a video to unravel a enterprise drawback. What issues is making a video that immerses the product within the target market’s context and focuses on the advantages of utilizing the product.
One of many movies made at Alconost utilizing this logic was about Interacty, a platform for creating branded video games and different interactive content material that helps in advertising and marketing.
This video helped our buyer present in underneath two minutes the number of methods their platform provides to have interaction customers. We additionally helped the shopper keep inside their funds by discovering options to costly strategies. We integrated the consumer’s needs into the script whereas retaining the price of animated video manufacturing down.
Interacty already makes use of this video in its advertising and marketing comms, and the product staff makes an vital level: “When our shoppers watch the video, they consider not the video itself, however the service on which it’s centered. And that’s a superb factor — in any case, the video is a way to an finish.”
Understanding that the video works to the shopper’s profit and solves their issues might be the perfect praise for a studio that creates animated enterprise movies!
Advertising campaigns with video content material are one method to generate visitors, together with search and pay-per-click promoting. Contemplate making a collection of quick adverts that present your product from completely different angles and convey your target market to you.
Advert movies can echo your principal, long-form video in order that the content material’s type is constant and also you keep inside funds.
Listed below are the advantages a buyer receives when ordering a collection of video creatives:
- Save time. Movies in a collection could be labored on on the similar time.
- Saving funds. Making a number of movies as a part of one challenge is cheaper than beginning the video manufacturing engine (script, voice-over, animation, and many others.) over and over.
- Meet your target market’s wants. In advert movies, you may showcase completely different options of the product or numerous conditions it may be utilized in. Analyze which messages finest attraction to every viewers phase and optimize your campaigns with these insights in thoughts.
- Stretch your content material. When an advert runs for a very long time, it ‘burns out’, producing fewer clicks and conversions. Change an previous video with a brand new one to maintain your adverts feeling and looking sharp.
Check out the video collection Alconost did for *instinctools. The collection consists of 4 promotional movies showcasing completely different options of its enterprise options and a presentation video highlighting the excellent advantages *instinctools’ clients obtain.
Need to add just a little sparkle to your video adverts however aren’t positive you’ll be understood? Don’t ditch that concept! You may have extra at your disposal than provocative humor, which may find yourself costing you a large number in the long term. You possibly can break by way of banner blindness and make your self memorable to viewers with out going to extremes or risking hurting anybody. When selecting a goal, take into consideration laughing just a little at your self.
Order pre-rolls for promoting that promotes your picture to bridge the hole between you and the viewer with out taking issues too far. Take a look at how we do it!
Yearly, the Alconost staff releases animated movies for advertising and marketing with a contact of self-deprecating humor. Right here’s our hen, tenderly clucking whereas retaining localizations heat.
And right here’s our purring ginger tabby cat. He tirelessly grabs clothespins and hangs the freshly translated texts that simply hold coming.
Advert movies work for each producing leads and constructing model consciousness. They will reinforce different advertising and marketing actions, reminding individuals who have visited your web site about your organization and its providers. Humorous movies are additionally a superb match on social media. Not like impartial branding movies, such content material has the potential to go viral.
The perfect software program tutorial movies can change communication with the assist staff and go away customers fully happy with the product regardless of the difficulties they encountered.
Tutorials are extra than simply technical instruments. In any case, your customers will search particularly for a tutorial once they expertise a problem together with your software program. What might be higher than well timed assist from a developer with out ready for an operator’s response?
A well-made video tutorial can actually save the person expertise and restore shattered buyer loyalty.
Even when we glance previous the occasions customers want emergency help for the second, tutorials typically assist make the expertise of working with software program handy and predictable. They present eventualities of efficiently interacting with the product and provides customers a transparent thought about its options. That is additionally helpful for individuals who are simply having a look at your product.
Watch a tutorial on Konfuzio, which offers personalized clever doc processing options. This video exhibits a step-by-step situation for utilizing the service, making it simpler for brand spanking new customers to navigate it!
Creating software program coaching movies is an efficient means to assist your target market perceive the product higher and learn to use it successfully. They take the strain off your assist staff and enhance person loyalty to the product, making tutorial movies a win-win!
Who stated that companies interesting to companies should current their product in a boring, formal means? At Alconost, we predict B2B movies needs to be as straightforward to grasp as B2C communications.
Enterprise movies don’t intention to reward the product. In any case, they’re watched by well-informed decision-makers. You possibly can hardly win the belief of such an viewers with broad generalizations and claims that your product is the perfect.
We create logical, easy-to-understand B2B movies. This strategy helps make our clients’ merchandise stand out towards opponents that have a tendency to cover the true worth of their items behind a very grand presentation.
At Alconost, we all know how and love to indicate specialised merchandise in order that their advantages are clear to the common viewer and specialists alike. To us, explaining complicated technical options in a easy means with out diminishing their worth is the artwork of making finest enterprise movies.
That’s precisely what we aimed to do with the video for Wattics Air, an answer to effectively handle & stability power, prices, and indoor air high quality.
Order a video that communicates the worth of your product merely and clearly. It’s attainable, irrespective of how difficult your providing could seem at first look!
