AI, the metaverse… it seems like entrepreneurs have an ever rising (and complicated) suite of toys at their disposal to create wonderful advertising and marketing campaigns in 2023.
Nonetheless, advertising and marketing company Bader Rutter have confirmed to the world that the important thing components for a profitable marketing campaign are the identical as they all the time had been: authenticity and creativity.
Their marketing campaign ‘Direct Constructive’ not too long ago received Gold for ‘Finest purpose-led initiative’ on the B2B Advertising and marketing Elevation Awards 2023 in Chicago. So, how did they do it? By making a 20-minute movie utilizing tintype know-how for his or her shopper, TEMPO. The consequence? A heartfelt movie heralded by quite a lot of movie festivals, and which led to tangible enterprise outcomes for the shopper. On this episode, Sarah Kmet-Hunt, Govt Inventive Director, Bader Rutter, tells all.
