At Rock Content material, we keep a major circulation of content material, constantly creating and updating it as a part of our search engine optimization and natural development technique.
We’ve beforehand shared our course of in content material creation, which entails a comparatively compact in-house search engine optimization staff concentrating on methods, whereas freelancers deal with scalable content material manufacturing.
Consequently, to make sure the organized, high-quality manufacturing of this substantial content material quantity, excelling within the briefing mannequin stage is pivotal.
It’s value mentioning that we solely make the most of WriterAccess, our official content material platform boasting over 15,000 registered and verified freelancer skills, in all of the steps of the method.
This not solely enhances content material high quality assurance but additionally empowers us to supervise the content material in all its steps, encompassing writing, reviewing, and inside assessments.
The briefing mannequin underwent changes earlier than turning into useful. For the US and Canada groups, particular particulars diverged from the content material creation staff in Brazil, as a result of profoundly distinct cultures of those nations.
Nonetheless, the briefings predominantly adhere to the identical template — considerably streamlining our day-to-day content material administration efforts.
How does Rock Content material create content material briefings for freelance writers?
The very first thing we did was to design a structure that would intuitively compile info, the place we organized: fundamental info, search engine optimization particulars, content material creation pointers, and the define.
Moreover, we additionally point out sources in particular areas, offering essential info to writers and reviewers.
For example, we have now a subject referred to as “Search Intent,” the place we clarify the idea and hyperlink to a related publish. If the author or reviewer isn’t well-versed within the matter, our aim is for them to know the time period and its software totally.
Primary info
On this part, we offer the data and clarify the ideas. The knowledge coated on this part contains:
- Viewers: Right here, we clarify whom the content material is geared toward. Moreover, we additionally point out the funnel stage that the content material will goal.
(Right here, I’d like to supply a tip: in the event you’re not but clear about your persona, inside WriterAccess, there’s an AI software that assists in producing personas inside minutes. It may be very useful!)
- Goal: At this level, we talk about the primary goal of the content material that shall be created. Whether or not it’s for conversion, thought management, purely informative functions, and so on.
- Viewers Ache Level to be addressed by this weblog publish: We quote a press release from the viewers about what problem they should clear up with that content material.
- How this text will outperform what we already see from the competitors.
- Content material Scope: What does Rock Content material goal to attain with this weblog publish?
search engine optimization
- Web page Title
- Meta Description
- Key phrases
- Phrase Rely of the Publish
- Search Intent
- Folks Additionally Ask
- Competitor or Analysis Content material
- Publish Class
- Exterior Hyperlinks
- CTA
- Content material Creation Information
On this part, we offer some components that may appear apparent however are at all times good to emphasise, similar to:
- Use brief paragraphs (2-3 traces, ideally).
- The primary hyperlink must be inside.
- Use graphics for example knowledge.
- Use daring textual content to focus on key factors within the textual content.
Moreover, we embody our fashion and writing information for the writing skilled to seek advice from as wanted, together with different info like:
- The tone of the textual content.
- Visible components (whether or not pictures are crucial and the way they need to be inserted).
- Notes for the skilled, if crucial.
Define
The define basically discusses the really helpful content material construction.
The primary components to incorporate in every title and subtitle of the publish, in addition to the mandatory compulsory info within the textual content.
If the writing skilled feels it’s crucial, they will additionally add different info.
Usually, we observe a normal sample that is perhaps:
- H1: Title with the primary key phrase.
- Introduction.
- H2 #1 Title.
- H2 #2 Title.
- H2 #3 Title.
- H2 #4 Title.
- H3 #1 Title.
- H3 #2 Title.
- H3 #3 Title.
- Conclusion.
That is simply an instance. Relying on the phrase depend and the data we want, we will request a special fashion. However, are you able to see how this might information the skilled extra successfully?
After filling in all of the briefing info, we ship it to considered one of our knowledgeable freelancers.
And right here’s one other trick that actually saves hours of labor for the search engine optimization staff on daily basis: WriterAccess lets you save briefing templates.
This characteristic streamlines the method for recurring info, similar to search engine optimization instructions, for instance.
Rock Content material’s intention is exactly to supply the viewers with wealthy content material and knowledge, by way of in-depth analysis and cautious oversight of every stage. I hope our briefing course of proves helpful for your corporation.
In the event you’re curious to be taught extra about WriterAccess, its options, and our expertise pool, know that you may attempt the platform for 14 days freed from cost, by clicking right here.
