That phrase sparked the concept to deal with literal shapes within the design, and that was how Unusual found one which has lengthy been necessary to each soccer and EA: the triangle.
Triangles are the commonest sample in soccer and incessantly seem on the pitch. They’ve additionally been discovered within the isometric angles of EA’s first 8-bit experiences, the polygons that make up pixels in its fashionable video games, and because the participant management indicator that seems above athletes within the video video games. It made sense, then, for EA Sports activities FC’s new emblem to even be a triangle form.
“[The triangle] has been hiding in plain sight. We simply needed to do a fantastic job of showing it,” mentioned Unusual co-founder Nils Leonard.
The large reveal
EA unveiled its triangular id by means of a collection of shock appearances throughout a busy soccer week in April. Followers may see the emblem in 128 video games throughout world leagues, together with the Premier League, La Liga, Bundesliga and Serie A. Stars akin to David Beckham and Zinedine Zidane shared it by means of their very own channels, and it popped up outdoors stadiums, on meals wrappers and on merch akin to scarves, flags and stickers. Pepsi additionally featured the design on a few of its cans.
In an unplanned second of publicity, Actual Madrid participant Karim Benzema held a flag with EA Sports activities FC’s emblem in his tooth throughout a recreation.
“We felt like we’ll by no means be absolutely accomplished, however that was a fantastic milestone,” mentioned Jackson.
The following chapter
As Jackson alludes to, unveiling the id is “the primary chapter in an extended story we have to inform,” he continued. EA has deliberate actions over the subsequent few months to coach followers concerning the model change. For instance, it launched a video starring British rapper Dave.
