Throughout the globe, 58% of individuals acknowledge the urgency of defending the setting (GfK Shopper Life 2024). Just lately, this focus has been sharpened by the impression of local weather change on individuals’s well being. On this panorama, tech merchandise that assist shoppers fight the results of local weather change, air or water air pollution are poised for progress.
Warming traits and cooling options
The planet skilled document heat final 12 months, with the common temperature rising by 1.54°C above pre-industrial ranges, in accordance with Berkeley Earth’s findings. Amid rising temperatures, air cooling options grew to become paramount for a lot of, with gross sales hovering throughout the first 5 months of this 12 months. Between January and Might, income from gross sales of electrical followers grew +23%, air conditioners by +34%, and air coolers by an enormous +77%, in comparison with the identical interval final 12 months. With vitality costs nonetheless at excessive ranges, these traits spotlight a rising want for financial cooling practices.
Respiratory well being
Along with the warmth, rising air air pollution in APAC and deteriorating air high quality throughout Europe current an rising danger to respiratory well being. This has been exacerbated by smoke from wildfires, with the Copernicus Ambiance Monitoring Service (CAMS) reporting that many areas skilled record-breaking wildfire exercise final 12 months. Wildfire carbon emissions in Canada had been the best recorded since CAMS’ information started in 2003, whereas Greece skilled the most important wildfire within the European Union up to now.
Out of doors air high quality isn’t the one issue that impacts well being, nonetheless. Indoor air pollution like advantageous particulate matter from cooking, unstable natural compounds, and formaldehyde from paints, cleansing merchandise, constructing materials and furnishings can also trigger well being issues. This is of much more concern given the numbers of individuals affected by respiratory illnesses resembling bronchial asthma and persistent bronchitis. In America, for instance, 12% of households are affected by bronchial asthma and 4% by persistent bronchitis (NIQ Shopper Outlook Examine 2024).
These environmental elements are having a direct impression on gross sales of in-home tech for air cleansing. Final 12 months, individuals globally spent over 2.2 million USD on air cleansers and air-cleanser multifunction merchandise, accounting for greater than half of all income for the full air therapy section.
Water filtration
Water air pollution continues to be a extreme world drawback, with hundreds of thousands of individuals missing entry to protected consuming water. Contaminated water sources are answerable for quite a few well being points, together with gastrointestinal ailments and different severe circumstances, with 368 million individuals utilizing unsafe sources of water.
Water filters, starting from jug filters to under-sink programs, play an important position in offering protected consuming water by eradicating contaminants resembling micro organism, heavy metals, and chemical substances. For instance, the jug filter section continued to develop by 2% final 12 months, whereas wall-mounted filters have seen a resurgence of +3%.
These figures are indicative of the rising client demand for dependable and environment friendly water purification options to mitigate the well being dangers
Abstract
With shoppers more and more knowledgeable and proactive round private well being and well-being, product improvements that assist shoppers fight the results of local weather change and air or water air pollution are poised for continued progress. Embracing these applied sciences can result in a more healthy life-style and a cleaner setting for future generations.
