By Chris Henrich September 15, 2022
With simply 24 hours earlier than an enormous occasion, a small crew created a profitable scavenger hunt.
Stacys is the creator and venture lead for the wildly profitable NFT (Non-Fungible Token) venture Hunnys. This previous June, she and her crew have been gearing up for his or her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT tasks and showcasing creators from across the globe.
Over 15,000 exhibitors and guests have been set to descend on Occasions Sq., and the crew was decided to ship a singular expertise for any Hunnys neighborhood members in attendance — whereas additionally partaking with potential new followers. With the occasion a mere 24 hours away, they selected a scavenger hunt. By utilizing AWeber Touchdown Pages, Hunnys delivered one of many coolest community-based occasions on the present.
“The evening earlier than the occasion, we began brainstorming all of those new concepts for the scavenger hunt that we hadn’t beforehand deliberate for. Because of AWeber, we have been capable of go from planning to execution to supply in a matter of hours.”
— Rat Benetar, Hunnys.web Neighborhood Supervisor
How Hunnys.web Did It
Step one was constructing out the occasion’s major touchdown web page to element the specifics of the hunt. The crew selected their new area title instantly throughout the touchdown web page editor. Subsequent they linked their Canva account and began creating the framework for the occasion.
The Hunnys crew then planted 17 plastic eggs across the convention venues and Occasions Sq.. Inside of every egg was a QR code. When scanned, the code would hyperlink instantly to every egg’s particular Prize Web page. These pages have been additionally all created inside AWeber, every with a customized web page path.
The prizes ranged from hats and hoodies to 1 “grand prize” of .5 Ethereum (a sort of Crypto forex), so the crew additionally wanted a method to securely establish the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that when clicked would share a pre-written tweet. That tweet would establish the winner whereas additionally notifying the Hunnys crew that an egg had been discovered.
Ultimately, all however two eggs have been discovered. So in the event you’re heading to Manhattan any time quickly, hold your eyes peeled!
Finally, the crew obtained loads of kudos and reward from exhibitors and members alike.
The Hunnys neighborhood noticed a bump in engagement throughout Twitter and Discord as present members and new followers joined within the enjoyable. Nonetheless, crucial takeaway for the Hunnys crew?
“In an area as crowded & excited because the NFT market, it’s actually necessary to face out and ship a singular expertise in your viewers. Our model is all about enjoyable, neighborhood, and celebrating innovation. We have been thrilled we bought to ship an expertise that met these values we consider in.”
— Rat Benetar, Neighborhood Supervisor
Should you’re attempting to find a inventive method to have interaction your viewers, right here’s a step-by-step template detailing precisely how Hunnys used AWeber to face out within the crowd.
Tips on how to create a scavenger hunt (or some other occasion) with AWeber’s touchdown web page builder
Step 1: Get a site in your pages
The Hunnys.web crew began by going to the domains web page of their account. To get there, go to your AWeber dashboard, then click on in your firm title and deal with within the decrease left-hand nook. This can take you to your “My Account” web page. Search for “Domains and Addresses” within the second left column, and click on ‘Get one now from Google Domains’.
Step 2: Arrange their occasion’s dwelling web page within the touchdown web page editor
Hunnys constructed the house web page of their scavenger hunt website first. With a little bit assist from a touchdown web page template, that they had their first web page created in a snap.
Then they modified the trail setting for his or her web page so it was the house web page (also referred to as the “index” web page) for his or her area.
Step 3: Arrange the remainder of the touchdown pages for the occasion
Hunnys used a collection of 17 pages, one for every egg. That seems like loads of work, however they made it a snap through the use of the ‘Copy’ perform in AWeber’s touchdown pages.
They gave every copied touchdown web page a singular URL. Then they selected a selected prize for every web page.
Right here’s what it appeared like after they’d arrange all of the pages:
And right here’s what one of many touchdown pages appeared like.
Every web page additionally included a button with a transparent name to motion that when clicked would ‘Notify the Hunnys Workforce’ by populating a pre-written tweet for the individual which would come with that web page’s distinctive code.
Utilizing Canva (which is built-in with AWeber, so you’ll be able to entry your Canva account from inside your AWeber account, proper from the touchdown web page builder) the Hunnys crew was capable of generate a collection of 17 QR codes, every linking to the 17 distinctive touchdown pages that they had arrange.
These QR codes have been printed and positioned into the eggs. Now the crew had the eggs prepared to cover in Occasions Sq. and within the convention occasion corridor.
After hiding every egg, the crew would tweet out a clue to provide individuals a common concept of the place to look.
Then all they needed to do was wait. As individuals began discovering the eggs, one after the other, they’d scan the QR code within the egg with their cellphone, after which set off the tweet that Hunnys had arrange, thereby claiming their prize.
The end result? Hunnys bought a ton of visibility and constructed up an excellent stronger bond with their tribe. Stacys beloved the end result, and the way simple it was to make the entire thing occur with AWeber: “Instruments like what AWeber offers are invaluable to me as a enterprise proprietor. Our trade strikes quick and after we get a giant concept, with the ability to carry it to life this rapidly offers us with a leg-up on the competitors.”
Create your individual scavenger hunt — or some other occasion — with AWeber’s touchdown pages
You’ll be able to borrow this scavenger hunt template in your personal occasion, or use it as inspiration for the right way to create a web site quick. A setup like this might be used for a celebration, a company occasion, and even for a household retreat. Or you can create a easy web site for a strolling problem, a charity, or a motorbike race. AWeber’s touchdown pages can be utilized for far more than making a gift of ebooks or thanks pages.
Join your free AWeber account to get began.
