The quickest approach to inform somebody your model is extraordinary is by telling them you’re distinctive. ‘Distinctive’ is an typically overused, generalized thought – and the humorous factor is, most of us suppose we’re distinctive, however we’re removed from it. We’re iterations from a earlier model. We’ve taken one thing and hopefully made it higher, extra helpful, and extra accessible. That’s good enterprise. That’s good branding.
I believe a extra vital query than “what?” is “how”? How are you distinctive? Is it how your product meets a selected want? Is it a service that could be provided by 1,000,000 different choices, however you convey your secret sauce and are outlined by the method? What do you convey to the desk that nobody else does? For those who can faucet into that secret sauce, it’s stable gold. It’s what makes what you are promoting – your model – distinctly yours.
Distinctive is nothing with out the “how”. Until you’ve found plutonium, and there actually isn’t any different choice (spoiler alert: there at all times is another choice), the “how” is the place the magic’s at. It’s the place you’ll discover what does, in reality, make you distinctive, or totally different, or higher. It’s that distinctive worth proposition that solely you may provide in your individual means – that’s what must be championed, bottled, and shared with the world.
Don’t give lip service to a cliché when you may have a complete slew of precise tasks and tangible outcomes that showcase to your unmatched brilliance, your intentional strategy, and/or your product’s innovation. Don’t simply inform me what you do, and even why you do it, present me how.
In case you are, in reality, “distinctive,” don’t inform me. Present me. That’s once I’ll consider you. Extra importantly, that’s when your supporters, followers, followers, and prospects will purchase into what you’re promoting.
– Matt
