When family tree web site Storied wanted content material for a collection of on-line video advertisements, the corporate determined to faucet a state-of-the-art inventive companion: analysis group OpenAI’s ChatGPT textual content generator.
Storied, together with company 2Player, used the buzzy machine studying software to supply a set of character backstories for a fictional household that might function the muse for the spots. By having human copywriters brainstorm an preliminary script after which extending the narrative with AI, the staff claims it was capable of pull collectively the polished marketing campaign at a fraction of what it might have in any other case price.
