New Mielle deal
Earlier this week, the WNBA introduced its latest multi-year partnership with Mielle, making the Black-founded and women-led magnificence model the official textured hair care companion of the league.
Mielle is hitting the bottom operating as an affiliate companion of WNBA Dwell. The model will conduct WNBA-themed advertising and retail packages, in addition to an built-in cross-promotional marketing campaign throughout the league’s companions, digital belongings and social media platforms.
“Now we have been looking for the precise companion for us within the textured hair care house, and Mielle was simply acquired by P&G in order that they’re blowing up in all places,” stated Edison. “It’s superior that they’re approaching board and activating at Dwell and displaying up in a significant means.”
