Ragan Insider Premium Content material
Microsoft is operating on the head of the AI craze. From its partnership with OpenAI to its Copilot device to Azure AI and extra, the tech large is placing out new instruments by the day to assist individuals and organizations reap the benefits of generative AI.
However how is Microsoft’s personal communications group utilizing AI of their day-to-day work?
We acquired a little bit of perception throughout PR Each day’s current Public Affairs & Speechwriting Digital Convention, when Microsoft VP of Public Affairs Brent Colburn revealed a number of methods his personal division is utilizing AI, from measurement to media relations.
Utilizing AI for measurement
“Historically, we’re actually good at hindsight in communications,” Colburn famous in his presentation, calling this sort of measurement “hindsight.” And AI could make that hindsight a part of measurement even sooner and simpler. AI can rapidly generate clip experiences that don’t merely present you all media you’ve generated, however extra customized experiences that present all items from a commerce journal, as an example, or from a selected geographic location.
Colburn additionally sees an ideal alternative for what he calls perception: real-time info that may assist us reply within the second.
To learn the total story, log in.
Turn into a Ragan Insider member to learn this text and all different archived content material.
Already a member? Log in right here.
Study extra about Ragan Insider.
