Natalie White’s received sport.
After seeing an advert three years in the past that includes 4 WNBA gamers selling males’s sneakers, the now-25-year-old CEO based Moolah Kicks, the primary basketball model designed particularly for ladies.
After White chilly emailed the CEO of Dick’s Sporting Items, the corporate’s first design launched in 140 retail shops. Now, they’re in additional than 450 areas with a number of fashions, and a brand new participant unique shoe with the WNBA’s Courtney Williams drops subsequent month.
White joined Adweek’s Champions of Change podcast to debate how she constructed probably the most recognizable manufacturers in ladies’s basketball from the bottom up, created greater than 60 NIL partnerships, and why Moolah Kicks is shifting away from the speak of equality in sports activities.
Stream the brand new episode under, hear and subscribe on Apple podcasts or discover it on Spotify.
