Popular culture moments can promote a can or bottle of Coca-Cola as successfully because the product inside.
Since February 2022, the Coca-Cola Creations platform has used a mix of musicians, designers and know-how to drop a sequence of limited-edition flavors world wide. Coca-Cola pulled in artists together with Ava Max, Rosalia and Marshmello to set the vibe, whereas designers and labels together with PacSun and Staple supplied the look.
Samsung let Coca-Cola drinkers construct AR emojis, Instagram constructed a lens to show followers right into a League of Legends emote with three in-game missions.
For its final Coca-Cola Creations launch of 2023—Coca-Cola Y3000 Zero Sugar—the corporate created an AI-powered app that transforms any smartphone picture into a picture from the yr 3000 and teamed with style model Ambush on a futuristic capsule assortment. Coca-Cola capped all of it with a Vacation spot Y3000 expertise at Sphere in Las Vegas that includes a hologram of the Jonas Brothers, who helped launch the flavour in September.
