“We wish to say [we turn] sunshine to cocktail,” Liz Rhoades, head of whiskey growth at WhistlePig, advised Adweek. “It generates sufficient power for 500,000 Maple Outdated Fashioneds—with our PiggyBack Rye, in fact.”
Whereas many photo voltaic arrays are positioned in a manner that isn’t perfect for a billboard, the slant of the panels and hills across the distillery signifies that WhistlePig’s rooftop show is definitely seen to anybody driving by. Whereas it isn’t open to the general public for excursions, Rhoades mentioned the branded panels make nice content material. In addition they make it simple to identify for anybody visiting the brewery for a media occasion or non-public tasting.
Focusing on satellites
Up to now, there aren’t various examples of manufacturers utilizing SolarSkin instead of billboards, which could not be too shocking given the funding required for photo voltaic panel set up.
Nonetheless, as photo voltaic tech continues to get cheaper and the demand for clear power will increase, it’s prone to develop into extra interesting.
In a single instance, Comcast put in a branded array of photo voltaic panels in the midst of a retention pond exterior of Common’s Orlando theme parks in Florida. As a result of the emblem solely lined a small portion of the panels, the array generates virtually as a lot as uncovered panels. At Kia Motors’ California headquarters, Sistine Photo voltaic put in added the automaker’s brand to rooftop panels.
Whereas rooftop panels aren’t seen from the road, they do present up on Google Maps in satellite tv for pc view.
“It’s a branding alternative,” Anthony Occidentale, former chief expertise officer and present strategic advisor at Sistine Photo voltaic, mentioned. “You’ll be able to design it like WhistlePig, on a slanted roof, which is actually nice. However from satellite tv for pc imagery, you’ll be able to see the branding [on a traditional rooftop array], which is fairly cool.”
