Tuesday, November 14, 2023
HomeMarketingHow Quad Rebranded From Legacy Printer to Advertising and marketing 'Maker'

How Quad Rebranded From Legacy Printer to Advertising and marketing ‘Maker’

“I like a superb puzzle,” provides Golden, the previous writer of Adage, whose held advertising and marketing roles at NBC, Xerox and AT&T. “And whenever you have a look at all of the items on the desk, they have been, frankly, a marketer’s dream.”

And whilst Quad strives to be a full-service advertising and marketing company, {the catalogue}, in-store and junk mail enterprise continues to chug on.

“We’re not making an attempt to be the end-all of the advertising and marketing world,” Quadracci says. “We’re makers. It’s a maker tradition. It’s taking arduous stuff and making it easy.”

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