On the 2023 B2B Advertising and marketing Awards, Sarah Sutton, CMO, Ship Applied sciences and Ryan Almond, World ABX Director, Henkel, had been each awarded ‘B2B marketer of the 12 months’ as joint winners. On this week’s podcast, David Rowlands, Head of Content material, B2B Advertising and marketing, sat down with Sarah to debate her large win. She shared how she bought began in B2B, her philosophy as a CMO, methods to construct a collaborative relationship with gross sales, and methods to method failures in your profession.
As well as, she additionally talked about her journey with Ship Know-how whereas delving into how she was capable of scoop up the award for ‘B2B marketer of the 12 months’ with Ship Know-how’s ‘Love Underwriting’ marketing campaign which generated tens of millions in income.
To listen to from our different ‘B2B marketer of the 12 months’, try Ryan’s podcast to find out about his ideas on ABX: b2bmarketing.web/latest-podcast/t…kel-ryan-almond/
Need extra? You’ll be able to see Sarah and Ryan’s full case research on Propolis, our neighborhood hub of consultants and insights for all the most recent in B2B advertising and marketing right here: propolis.b2bmarketing.web/
