Are you an e-mail marketer and dream of lowering the time you spend on operational duties, comparable to constructing common emails, to go away extra time for concepts, methods, and creativity? We at Stripo perceive you and understand how to do that as a result of we’ve been by means of this ourselves and decreased the time an e-mail marketer spends on creating an e-mail from 2.5 hours to Half-hour.
The Stripo editor modular structure helped us remedy this downside. Learn the way it labored on this case.
What are modules within the Stripo editor?
A modular system is a capability to make use of saved impartial content material blocks of emails, which already embody all the required parameter settings (fonts, colours) and, if important, program code components. You create and save within the editor’s library any variety of module choices for various points of emails (header, footer, product card, and many others.).
When creating an e-mail marketing campaign, you mix modules and shortly get a gorgeous and practical consequence. That is extra handy than utilizing ready-made templates, because it removes any restrictions and makes the e-mail creation course of versatile.
We are going to present how modules work and their advantages utilizing the instance of utilizing modules within the Stripo e-mail redesign course of.
Problem: Velocity up the creation of emails with a brand new branded design utilizing modules
After updating the web site’s design and different visible media, we moved on to one of many essential levels — introducing a brand new model design in all varieties of emails: promotional emails, set off emails, and newsletters.
Making emails extra attention-grabbing for subscribers was difficult as a result of some blocks can change in numerous emails. They differ in particulars however should retain the fundamental idea of the model.
The e-mail advertising and marketing specialist is straight concerned in getting ready emails for Stripo shoppers. As well as, particular emails are despatched straight by our enterprise models, for instance, emails for the associates program and HR emails.
We determined to make use of a modular structure to implement all of the up to date components within the e-mail sequence shortly.
An e-mail marketer, a product advertising and marketing supervisor, and a advertising and marketing designer, who’re chargeable for your entire visible look of our supplies and representatives of enterprise models, took half in fixing this downside. We divided the entire technique of teamwork into levels. Every had its consequence.
What does the stream of teamwork in creating and utilizing modules appear to be?
That is what the stream of utilizing modules by an e-mail marketer appears to be like like:
- E mail marketer makes transient and job assertion for the designer.
- The designer and product advertising and marketing supervisor create layouts for all e-mail varieties in Figma.
- The e-mail marketer, utilizing layouts, creates customized blocks within the Stripo editor and saves them as modules.
- Subsequent, the e-mail marketer makes use of modules to create promotional campaigns and set off emails and newsletters.
- Enterprise models are supplied with already designed modules, based mostly on which they put together their emails within the editor.
Now, let’s discuss every of those levels in additional element.
Stage 1: Temporary and job assertion for the designer
At this stage, the e-mail marketer ready an in depth transient for the designer, wherein he confirmed what emails he wants, who will obtain them, below what situations, and the way they could differ. He additionally confirmed the approximate construction of every sort of e-mail in order that the designer might take into consideration the required blocks.
Because of this stage, the designer and PMM acquired all the required info to create e-mail layouts.
Stage 2: Structure design
Every part must be in a model type: all visible communications, so the person visually sees the identical strategies on the web site and within the emails. Due to this fact, a product advertising and marketing supervisor and designer are all the time concerned in growing the design of selling supplies.
They thought concerning the construction of the emails, the design of every component, and the variations that might be used to make the emails extra attention-grabbing for readers.
“When redesigning, we all the time attempt to stay on-brand, however on the identical time make content material segmentation a colour. The flexibility to make use of modules helps rather a lot with this”
Alina Hrydina,
Product advertising and marketing supervisor at Stripo.
To create the power to simply mix modules and select the best ones for the duties of a specific e-mail, the designer gave such suggestions:
- improvement of a number of choices for headers — solely with a brand and with a hyperlink to go to your account;
- new branded footer — black with icons of all social networks;
- the usage of one character for bullets — within the block and all emails;
- single signature format for all senders of emails from Stripo;
- content material segmentation utilizing colour: purple for downside notification emails, blue for subscription and plan emails, inexperienced for different emails, black and white to be used circumstances;
- the CTA buttons can even are available in three colours — black, white, and blue — and mirror the significance of every name to motion.
That is what the board appears to be like like in Figma, which comprises all of the attainable e-mail choices from Stripo:
Because of this stage, the e-mail marketer doesn’t must invent something sooner or later: he merely takes all of the parameters that the designer prescribed, making an allowance for the right composition of the e-mail, show in desktop and cell variations, and way more.
Stage 3: Creating blocks and modules
The e-mail marketer receives from the designer the layouts of all emails, all variants of blocks, pointers for his or her use, and combos. So, he all the time has examples of easy methods to mix modules relying on the kind of e-mail.
Subsequent, he lays out the primary e-mail within the Stripo editor. At this stage, the duty of the e-mail marketer is to create an e-mail template, arrange customized blocks in it, and write down all of the parameters specified for every block in Figma.
That is what the structure appears to be like like in Figma — fonts, colours, placement — all the things is precisely specified:
And that is what an e-mail appears to be like like within the Stripo editor:
Getting ready the primary e-mail template with the creation of all blocks normally takes 2-2.5 hours. Then, the e-mail marketer saves all custom-made blocks as modules, and work on every e-mail will go quicker sooner or later.
What must be completed at this stage in order that the modules assist save time sooner or later
1. Create completely different variations of every e-mail component
With the assistance of modular structure, we will make a number of variations of the identical block, save them as modules, and use the wanted model.
“For instance, our header differs for set off emails, digests, and affiliate emails. I saved all choices as modules, and understanding precisely which e-mail I used to be beginning to create, I used the appropriate module”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
Right here’s a header instance for digest emails:
And this one – for set off emails:
In promotional emails, the footer is stretched to your entire display screen width; in set off emails, it’s slim. Choose the required one from the saved modules to keep away from creating them from scratch each time.
2. Create handy filtering of modules
All modules are collected in sections — headers, footers, first screens, info blocks, weblog posts, and many others. And when an e-mail marketer collects an e-mail, he merely strikes by means of these headings.
After we save new modules, we will assign a filter to every block, add a tag and an outline (for instance, “use this header in set off emails”), after which it will likely be simple to seek out.
This dramatically helps additional work, primarily when a number of folks work on the emails.
3. Think about the usage of good modules
It’s handy to make use of the created good module for bulletins of articles on our weblog. It’s made within the model’s design, with the prescribed variety of letters within the title and outline. All info is pulled robotically after including the required hyperlink.
“For the bulletins of our weblog articles within the digest, I have already got a wise module created — made in our design, and I can simply add a hyperlink — all the things else is pulled robotically by Stripo”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
That is what working with a wise module appears to be like like:
4. Synchronize modules for bulk enhancing
The principle modules are synchronized for bulk enhancing, saving time. You may bulk replace the design or knowledge in your modules by modifying just one as soon as they’re synchronized. You may robotically replace all current emails by altering one single module.
“For instance, including the TikTok social community to the footer was essential, which was not there earlier than. It’s clear that we added a brand new footer in new emails, however in all saved set off emails, welcome sequence, and others, we merely added to the prepared module, synchronized with others, and the data was up to date. The identical story is ready now to switch the brand new Twitter brand — two clicks, and all the things is prepared”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
Look how you should utilize synchronized modules for bulk enhancing:
5. Use interactive modules
E mail advertising and marketing specialist makes use of this performance to create an interactive survey or add gamification, for instance, interactive predictions, which we’ll focus on within the subsequent case.
Stage 4: Workflow of utilizing modular e-mail design by an e-mail advertising and marketing specialist
That is what the stream of utilizing modules by an e-mail marketer appears to be like like:
- open an empty template;
- perceive the kind of e-mail and what the content material must be;
- based mostly on this, select the required blocks — header, footer, first display screen, weblog articles, and signature;
- change the data.
So, in Half-hour, an e-mail is assembled that meets all the necessities for model consistency.
All modules are accomplished, saved within the acceptable sections, and prepared for additional use. The mandatory code has been added to good modules, programmers have ready interactive modules, and all modules repeated in bulk emails are synchronized.
Stage 5: Utilizing modules by Stripo’s enterprise models
The modular structure helps the e-mail marketer and the enterprise models delegated to ship the mailing independently, comparable to a singular e-mail sequence for affiliate companions.
To not enhance the load on the marketer’s e-mail, we used our editor and a modular e-mail structure:
- Designed emails.
- Made up in Stripo and saved in modules — header, blocks with info, signature, suggestions type, footer.
- The affiliate supervisor received entry to those initiatives within the editor after which continued to work with the template — including the required texts and copying modules so as to add to the construction.
The affiliate supervisor prepares all subsequent digests utilizing the saved modules. As well as, the affiliate supervisor might use some modules developed for the information digest to replace the onboarding sequence.
“For me, utilizing a modular structure saves a number of time in creating digests — all of the complicated components are prebuilt, and all that continues to be is so as to add content material. I can put together emails with out involving a designer and an e-mail marketer, which suggests I could be extra environment friendly”
Oleksii Petukhov,
Affiliate supervisor at Stripo.
Right here is one other case — how the HR division saves time utilizing modular structure to create emails.
Outcomes for all individuals of the method
All individuals of this case famous that utilizing modules simplifies the e-mail design course of, reduces time, and permits you to not fear that one thing will probably be completed fallacious or won’t adjust to model pointers.
We requested Oleksandr Dieiev, e-mail advertising and marketing specialist at Stripo, to measure the time he spends getting ready new emails and evaluate it to the preparation time earlier than utilizing the modules.
Time measurement consequence for constructing an e-mail digest: 27-Half-hour as a substitute of two hours.
The Stripo crew could create, code, or re-code on your customized e-mail templates and module units when you’ve got a necessary model e book the place colours and fonts are outlined. You get 2-3 headers, footers, content material blocks, product playing cards, and many others., that we add to the module library in your account. Then, you employ the required modules to create emails.
Wrapping up
We all the time emphasize that Stripo’s objective is to hurry up e-mail manufacturing in order that entrepreneurs can do advertising and marketing as a substitute of specializing in coding. And modular structure is a necessary a part of it.
Listed here are some key factors which have helped us to implement the usage of modules in e-mail constructing and optimize e-mail entrepreneurs’ time:
- availability of a model e book with all accepted model colours and fonts — you should utilize the Stripo model pointers choice to generate a Model pointers equipment on your model in below 1 minute;
- understanding the construction of several types of emails and their options;
- well-coordinated work of the crew — designer, product advertising and marketing supervisor, e-mail marketer, and representatives of enterprise models;
- Stripo’s easy-to-use performance lets you create and conveniently save ready-made modules, distribute them into sections, “lock” the design or knowledge, and synchronize modules for bulk enhancing.
In consequence, all these factors have helped pace up e-mail constructing, delegate some e-mail creation to enterprise models, and keep on-brand in each e-mail.
Increase up your e-mail advertising and marketing with Stripo modular structure
