Utilizing Stripo allowed Nementio to hurry up the email-building course of and proceed to make use of acquainted ESP for sending emails. Alfredo Reche, proprietor and CEO of Nementio advertising company, shared with us two consumer mission instances the place Stripo helped to scale back electronic mail creation time and obtain cheap response charges considerably.
About Nementio firm
Nementio is a Spanish advertising company based mostly in Valladolid. The corporate focuses on offering providers to companies primarily within the expertise, software program, and B2B providers industries.
In recent times, Nementio has specialised in serving to worldwide SaaS firms enter or enhance their ends in the Spanish-speaking market. The outcomes have been so good that, in some instances, they’ve even taken on the event of campaigns in Spanish but additionally the worldwide advertising technique of those firms.
The staff that works on consumer initiatives features a technique guide, a enterprise supervisor, a advertising guide, a graphic designer, and two copywriters.
Why is electronic mail advertising essential?
E mail advertising is a necessary a part of the corporate’s providers, each for conducting campaigns and selling content material geared toward enhancing model loyalty and picture, in addition to sustaining relationships with prospects and potential prospects all through their shopping for course of.
A part of the company’s work is to design these campaigns, ship them out, and analyze the outcomes as a part of the continual enchancment course of of promoting actions for every consumer.
How the company builds its work on electronic mail campaigns
The workflow on purchasers’ electronic mail campaigns consists of some elements:
- The copywriting staff creates the e-mail content material for communications and promotions, whereas the advertising consultants design extra transactional content material.
- The graphic designer creates templates and elegance guides; content material creators work with them whereas constructing emails.
- When the e-mail is prepared and agreed upon with the client, it’s despatched utilizing the ESP.
Nonetheless, every consumer is totally different, and the company tries to optimize sources as a lot as potential.
Problem 1: construct a selected electronic mail template design with out HTML coding
The company’s new worldwide consumer, Rambox, which develops software program to arrange the digital workspace, requested for a specific electronic mail template they’d beforehand designed.
We work with a number of purchasers utilizing ESP Mautic, an open-source advertising automation device that, whereas fairly highly effective for a lot of of our wants, fell quick relating to electronic mail design. Its editor may very well be higher and extra versatile, forcing us to work with current templates or code our template, which was difficult to keep up when introducing new sections or parts. Moreover, its choices may very well be extra assorted.
That is why it wasn’t easy to implement Rambox advanced electronic mail design newsletters in Mautic.
So, the company began on the lookout for an answer that will permit them to design highly effective emails whereas nonetheless utilizing Mautic as an automation device.
Resolution
After exploring some choices, they got here throughout Stripo.
The company staff had by no means used a device particularly designed to edit emails. They’d at all times labored with full instruments like Mailchimp that included their editor.
What satisfied them to attempt Stripo:
- integration with Mautic;
- ease of use;
- capability to conduct varied checks;
- versatility to create precisely the emails they wished;
- the worth was fully reasonably priced.
“After we tried Stripo out, we discovered it to be very simple to make use of and simply as skilled, if not higher, than different instruments we had used prior to now, comparable to Mailchimp, with the added benefit of permitting direct export of designs to Mautic, which saved us a variety of time and offered a a lot greater high quality service to our purchasers. We export the designs from Stripo to Mautic, and though we initially encountered some issues with the import, the unbelievable Stripo assist staff shortly resolved them for us”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Right here you possibly can see the instance of the Christmas sale electronic mail marketing campaign for Rambox with the countdown timer that offers good outcomes.
(Supply: E mail by Nementio for Rambox)
And on this instance, they used a video block to point out all alternatives of the product.
(Supply: E mail by Nementio for Rambox)
Problem 2: create emails in 6 languages simply and shortly
For one more common company consumer, VoIPstudio, a world supplier of cloud VoIP providers, they’ve primarily used additionally Mautic with these design limitations to create emails.
VoIPstudio is a worldwide VoIP providers supplier that serves customers worldwide. They began their enterprise within the UK and expanded steadily worldwide. Now they do numbers in additional than 70 nations. Thus the necessity to give assist in the principle languages and in addition to create a model technique to provide nice content material for all their prospects and leads.
One of many duties with this consumer that took a variety of time was creating 6 language variations for every electronic mail. After making an attempt Stripo to make Rambox emails, we determined to make use of this useful editor for VoIPstudio.
Resolution
English is probably the most used language amongst their customers and the corporate’s work language, so we often begin with English.
They’ve groups (gross sales and assist) that talk all of the goal languages, in order that they often translate or adapt the messages manually for various languages. The company staff created an electronic mail template within the Stripo editor and altered copies in blocks. Then they export every translated electronic mail to Mautic and assign it to the specified phase in Mautic based mostly on the detected language for leads and the declared language for present prospects.
Right here is an instance of an electronic mail publication for VoIPstudio in English so you possibly can think about learn how to put together 6 language variations.
(Supply: E mail by Nementio for VoIPstudio)
Stripo has vastly helped us scale back the time spent on creating newsletters.
“The primary motive for the discount in time for getting ready 6 language variations of emails is related to that in Mautic. Creating every electronic mail is sort of like coding it, so it was an actual ache for us. Additionally, in Mautic, it wasn’t simple to adapt the emails, and just one particular person within the firm had sufficient data. Now the entire course of is way simpler with Stripo. Now the staff can do the duty”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Vital be aware from the Stripo staff
Within the Stripo editor, you should use a built-in translator. Creating or copying emails for every language model and pasting the textual content into containers wastes time.
Due to this fact, now we have created a built-in translator that lets you translate emails into all languages without delay in only a few clicks, get ready-made translations of newsletters, and instantly export them to the ESP.
For translation, you should use any of the next strategies:
- independently translate emails utilizing Google Translate;
- join proofreaders — and provides them entry to edit emails (with out entry to your different initiatives);
- choose the Supplier Translation choice — add your content material and let your translators work with the textual content. Then simply obtain this file.
Click on right here to discover ways to work with the Stripo E mail Translate service.
Case outcomes
Stripo helps the company staff minimize a variety of time on electronic mail manufacturing for these purchasers and get good outcomes for campaigns:
- Within the case of VoIPstudio, the place they must create newsletters for as much as 6 totally different languages, utilizing Stripo has allowed us to save lots of greater than 50% of the time devoted solely to this job.
- And for VoIPstudio, they’ve seen a rise in click-through charges from 5% to 7.5% with the primary electronic mail marketing campaign, which is an effective signal.
- Whereas they do not have comparative information for Rambox, the outcomes of campaigns have been constructive, notably with the usage of the countdown timer.
The brightest second in working with Stripo
“We had been actually amazed by the chances of integrating with totally different ESPs. Definitely, after we clicked the button to export to Mautic, the e-mail was there, good, and able to be despatched”.
Alfredo Reche, proprietor and CEO of Nementio advertising company
Plans and new challenges
The Nementio advertising company has primarily labored with newsletters and campaigns. Nonetheless, within the close to future, in addition they plan to include Stripo designs into transactional emails and different communications. They’re additionally planning to make use of Stripo to create company emails.
Do you need to create memorable emails with minimal effort?
