Two years in the past, an official full-time advertising and marketing crew for the Kansas Metropolis Chiefs model was fashioned for the primary time ever. One 12 months in the past, the crew gained the Tremendous Bowl.
Within the newest episode of Yeah, That’s In all probability An Advert, group editor Luz Corona and Adweek Podcast Community senior producer Al Mannarino are joined by Lara Krug, CMO and evp of promoting at Kansas Metropolis Chiefs. The Chiefs are winners on the sector and off, as seen within the fandom that has surged all through the years, because of charismatic gamers within the highlight and a number of Tremendous Bowl wins.
The group chats concerning the whirlwind of the advertising and marketing crew’s journey, methods to steadiness the model’s story whereas nonetheless protecting the NFL’s narrative current and why the primary tailgate of this season will likely be an enormous one for Kansas Metropolis.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
