Advertising and marketing is about producing visitors. However that’s simply step one!
You then have to convert these guests into leads, leads into prospects, and prospects into repeat prospects. So how are you going to try this?
It is best to begin by constructing a advertising funnel for your small business…
What Is a Gross sales Funnel?
A gross sales funnel is a system for changing potential prospects into leads, leads into prospects, and prospects into repeat prospects.
All gross sales funnels have the identical core construction:
- Prime of the Funnel (ToFu): Potential prospects.
- Center of the Funnel (MoFu): Leads.
- Backside of the Funnel (BoFu): Present prospects.
Each enterprise in existence has a gross sales funnel of some type.
Nonetheless, these gross sales funnels are often constructed both by copying what everybody else is doing or by discovering what works via trial and error.
Consequently, they generate sufficient income to maintain the lights on however aren’t as optimized as they may very well be, which implies that enterprise homeowners are sometimes leaving some huge cash on the desk with out even realizing it.
We encourage entrepreneurs to place extra thought into their gross sales funnels as a result of a well-designed gross sales funnel can allow you to develop your small business sooner than you ever thought potential.
There’s additionally no have to waste time reinventing the wheel when you’ll be able to merely use gross sales funnels which were confirmed to work.
For instance, right here’s the gross sales funnel that we used to develop our firm to 9 figures in annual income…
What’s The Worth Ladder Gross sales Funnel?
We consider that the simplest strategy to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her e mail tackle.
- Frontend. You provide the potential buyer your least costly and least invaluable services or products.
- Center. You provide the shopper a costlier and extra invaluable services or products.
- Backend. You provide the shopper your costliest and most dear services or products.
Ideally, you additionally provide a continuity program of some type, that means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core gives to be able to maximize your income.
So the principle concept right here is that this:
As an alternative of driving visitors on to your web site or gross sales web page, you drive it to your lead magnet touchdown web page and convert these guests into e mail subscribers.
Then, after getting their e mail addresses, you pitch your services to them through e mail!
The explanation why this gross sales funnel works so properly is that it lets you:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth through e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
The Prime 5 Advertising and marketing Funnels That You Can Use to Develop Your Enterprise
Okay, so now that you just perceive the overall idea of the Worth Ladder, let’s discuss how one can implement it in your small business.
What Is a Advertising and marketing Funnel?
A advertising funnel, often known as a lead era funnel, is the primary stage of your Worth Ladder: the Bait stage.
Its objective is to transform guests into leads, sometimes by providing them a freebie in change for his or her e mail tackle.
This freebie is named a lead magnet and may be something that the potential buyer can both obtain to their machine or entry on-line:
- A report.
- An book.
- A video class.
- A video course.
- An e mail course.
- A webinar.
…and so on.
As soon as the potential buyer offers you their e mail tackle, they enter your gross sales funnel and change into a lead. That is the tip of the Bait stage of your Worth Ladder.
From there, you should use e mail advertising to pitch your services to your new subscribers.
Hopefully, they are going to proceed to ascend your Worth Ladder by buying your Frontend, Center, and Backend gives.
Now let’s check out the highest 5 advertising funnels that may enable you to develop your small business…
Advertising and marketing Funnel #1: The Squeeze Web page Funnel
The squeeze web page funnel is the preferred advertising funnel.
It appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
This funnel is tremendous simple to construct and might work properly for any sort of enterprise. We suggest beginning right here!
Construct a Squeeze Web page Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a squeeze web page funnel template, a visible editor that you should use to customise that template, and an e mail advertising performance that lets you gather potential prospects’ e mail addresses and pitch them your services through e mail.
Advertising and marketing Funnel #2: The Reverse Squeeze Web page Funnel
The reverse squeeze web page funnel is a extra subtle model of the squeeze web page funnel.
It additionally appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel, then?
- With an everyday squeeze web page funnel, you retain the free worth behind the opt-in wall.
- With a reverse squeeze web page funnel, you present some free worth proper there on the squeeze web page itself then ask for the potential buyer’s e mail tackle in change for extra free worth.
The reverse squeeze web page funnel works finest for video-based lead magnets corresponding to video masterclasses and video programs.
However it could additionally work properly for text-based lead magnets corresponding to cheat sheets, ebooks, and e mail programs.
Both manner, you need to create a video the place you share the way you used to wrestle with the identical downside that the potential buyer is fighting now however then overcame it utilizing the strategy that you’ll clarify in your lead magnet.
Think about using this advertising funnel in the event you really feel snug in entrance of a digicam. It’s a lot simpler to create a reference to the potential buyer via video than it’s via textual content!
Construct a Reverse Squeeze Web page Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a reverse squeeze web page funnel template, a visible editor that you should use to customise that template, and an e mail advertising performance that lets you gather potential prospects’ e mail addresses and pitch them your services through e mail.
Advertising and marketing Funnel #3: The Survey Funnel
The survey funnel lets you direct totally different individuals to totally different gross sales funnels from a single place to begin.
It appears to be like like this:
Web page 1: A survey.
Web page 2: A squeeze web page based mostly on the survey outcomes.
Web page 3: A thanks web page based mostly on the survey outcomes.
The survey funnel works finest for companies that serve a number of distinct buyer segments as a result of it lets you simply tailor your gross sales messaging to every section.
You may also use a variation of the survey funnel often known as the quote funnel to generate leads for service companies:
Create a survey designed to qualify leads after which ask for the potential buyer’s e mail tackle in order that you might ship them a quote.
This could work properly in conditions the place making a lead magnet doesn’t make sense!
Construct a Survey Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a survey funnel template, a visible editor that you should use to customise that template, and an e mail advertising performance that lets you gather potential prospects’ e mail addresses and pitch them your services through e mail.
Advertising and marketing Funnel #4: The Product Launch Funnel
The product launch funnel is designed that will help you construct a pre-launch e mail checklist, get your subscribers enthusiastic about your upcoming product, after which launch it.
Right here’s what it appears to be like like:
Web page 1: A squeeze web page.
Web page 2: Video #1.
Web page 3: Video #2.
Web page 4: Video #3.
Web page 5: Video #4.
Web page 7: A product order web page.
Web page 8: An order affirmation web page.
This funnel can work properly for each one-time and evergreen launches. Nonetheless, on the subject of the previous, you may want to switch it.
It’s advisable to start out constructing a pre-launch e mail checklist as quickly as that you will be launching a product.
Provided that the product launch funnel video sequence is meant to take lower than every week, utilizing it doesn’t make sense in case your launch continues to be 3 months, 6 months, or 12+ months away.
In that case, you may need to:
- Create both an everyday squeeze web page funnel or a reverse squeeze web page funnel with a lead magnet that may attraction to your target market.
- Proceed offering free worth through e mail up till the week earlier than the launch.
- Use the product launch funnel video sequence to launch your product.
Additionally, you don’t essentially have to make use of video, you’ll be able to modify the product launch funnel in order that the launch sequence can be text-based.
That could be a greater method if you’re launching a text-based product corresponding to a e-book or an e mail course!
Construct a Product Launch Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a product launch funnel template, a visible editor that you should use to customise that template, and an e mail advertising performance that lets you gather potential prospects’ e mail addresses and pitch them your services through e mail.
Advertising and marketing Funnel #5: The Webinar Funnel
The webinar funnel is a advertising funnel the place you utilize a webinar as your lead magnet.
Right here’s what it appears to be like like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
You possibly can both finish the webinar by encouraging the attendees to e-book a free 30-minute session with you or by pitching your services or products and directing them to its gross sales web page.
This funnel holds a particular place in our hearts as a result of it’s what Russel used to get ClickFunnels off the bottom throughout our first yr in enterprise.
He would purpose to do 5-7 webinars every week however typically he would find yourself doing 2-3 webinars a day. Fairly loopy but it surely labored!
And he nonetheless swears by it to today:
“I all the time inform those who the most effective enterprise mannequin on this planet is to create a webinar promoting your product or your service after which try this webinar dwell each single week for a yr no less than as soon as every week.”
Construct a Webinar Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a webinar funnel template, a visible editor that you should use to customise that template, and an e mail advertising performance that lets you gather potential prospects’ e mail addresses and pitch them your services through e mail.
Construct a Squeeze Web page Funnel For Your Enterprise in 3 Straightforward Steps
Now let’s construct a squeeze web page funnel.
Step #1: Create a Tremendous Invaluable Lead Magnet
A lead magnet is a freebie that you just provide to the potential buyer in change for his or her e mail tackle.
Textual content-based lead magnets are the best to provide so we suggest beginning with both an book or an e mail course.
What’s necessary is that:
- Your lead magnet supplies an efficient resolution to an issue that the potential buyer is fighting.
- That downside is both the identical one or associated to the one which your frontend provide addresses.
Ideally, your lead magnet shouldn’t solely function bait, but in addition set the stage in your upcoming frontend provide pitch.
Understand that individuals gained’t provide you with their e mail addresses except you provide them one thing tremendous invaluable in return.
That’s why the key to having an efficient lead magnet is creating one thing that your dream prospects desperately need…
After which providing it to them without cost!
Step #2: Create a Touchdown Web page for Your Lead Magnet
Now that you’ve your lead magnet, it’s time to create a touchdown web page for it. That is the web page that you’ll be driving visitors to.
Our software program, ClickFunnels 2.0, features a template library that options quite a lot of confirmed, high-converting squeeze web page templates.
When you choose a template you’ll be able to customise it in response to your wants with our visible editor!
Step #3: Create a 6-E-mail Welcome Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they offer you their e mail tackle. You haven’t constructed sufficient belief but!
Ship them this six-email welcome sequence as an alternative:
- E-mail #1: Who Are You? Introduce your self to the brand new subscriber.
- E-mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- E-mail #3: What Do You Do? Clarify in additional element what it’s that you just do.
- E-mail #4: How Did You Achieve This Experience? Clarify what makes you certified to do what you do. Share related expertise, credentials, and accomplishments.
- E-mail #5: Who Do You Do This For? Clarify who’re your dream prospects + share a case examine on the way you helped such an individual get the outcomes that they wished.
- E-mail #6: How Can You Do It For Me? Pitch your services.
Finish emails #1-5 with a query and encourage the brand new subscriber to hit the reply button and allow you to know what they suppose. Ensure to reply to each e mail that you just get. It will make your subscribers really feel appreciated!
As for e mail #6, you’ll be able to both finish it by pitching your frontend provide or by offering an outline of your complete Worth Ladder with a brief description of every provide and a hyperlink to its gross sales web page.
It is best to ship one e mail per day in order that the complete sequence can be full in six days. You should use ClickFunnels 2.0 to set it up!
3 Funnel Hacks That Can Assist You Improve Conversions
Listed below are three hacks that may enable you to improve the conversion charge of your squeeze web page:
Use This Headline + Subheadline Combo
You need to have each a headline and a subheadline in your squeeze web page:
- The aim of the headline is to convey the worth of your free provide. How will it make the potential buyer’s life higher? Lead with that.
- The aim of the subheadline is to supply extra details about your free provide. Clarify its format and size and don’t overlook to say that it’s FREE.
When potential prospects click on via to your squeeze web page, they are going to virtually actually learn each the headline and the subheadline as a result of that’s how human consideration works.
This lets you clarify what your free provide is all about in a matter of seconds!
Pique Curiosity With Your Headline and Subheadline
You need to present simply sufficient data to pique the potential buyer’s curiosity in order that they might really feel compelled to take a look at your lead magnet. Don’t give every part away on the squeeze web page!
Understand that in the event you present an excessive amount of data, the potential buyer will really feel that they already know what your lead magnet entails and go away with out providing you with their e mail tackle.
Show Social Proof
Determine what’s the strongest piece of social proof that you’ve after which ensure that to prominently show it in your squeeze web page.
It may very well be:
- A testimonial from somebody who has benefited out of your lead magnet.
- An endorsement from a well known particular person in your area of interest.
- “As Seen On” media badges.
…and so on.
It will virtually actually improve your conversion charge!
Construct Your First Advertising and marketing Funnel in Simply 5 Days!
Let’s be actual:
Constructing your first advertising funnel can look like a frightening activity.
That’s why we created our 5 Day Lead Problem the place Russel walks you thru the complete course of step-by-step.
Throughout this problem, you’ll:
- Create your first lead magnet.
- Construct your first advertising funnel.
- Arrange your 6-email welcome sequence.
- Launch your funnel.
- Begin driving visitors to it.
All in simply 5 days!
So don’t hesitate. Take motion now. It will possibly change your life!
Be a part of Our 5 Day Lead Problem Right this moment!
P.S. This problem is totally FREE!
