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HomeBrandingHow To Supercharge Your Employer Model Like Elon Musk 

How To Supercharge Your Employer Model Like Elon Musk 


‘Technoking’ Elon Musk Triumphs in Expertise Acquisition 

AUSTIN, TX Aug 4th “Identical to if it’s a professional sports activities staff… the place are the ace gamers going? There? Okay, in all probability that staff will win.” – Elon Musk.  

If firm rankings and expertise acquisition had been in comparison with that of sports activities achievements, SpaceX and Tesla have produced groups able to successful the Stanley Cup for NHL Hockey, or the Champions League for Soccer. On the 2022 Tesla Annual Assembly of Stockholders, Elon Musk referenced knowledge produced in Universum’s ‘Most Enticing Employers within the US 2021’ survey, and to no shock, SpaceX and Tesla closed out the listing on the prime with rankings of 1 and a pair of respectively. 

However what places these two corporations, headed by Musk, on the prime of the listing? The place does the success lie of their potential to draw, recruit, and retain prime tier expertise? The ace gamers of the tech world need to work for SpaceX and Tesla, and with over 3 million functions alone final 12 months1, Musk can assure these corporations are staffed with the most effective of the most effective, guaranteeing that his staff will win.  

It’s not simply that SpaceX and Tesla are an awesome place to work and thus the inflow of functions, it’s additionally the underlying mission, imaginative and prescient, and values of those corporations that aligns with gifted people who need to make a distinction. It’s the power of their employer model, the encouragement of autonomy and collaboration, and the will to alter the world collectively that makes these corporations succeed on a worldwide stage.  

All through the presentation, Musk references profession development, creativity, and excessive worker engagement, and the way these are all issues that support in maintaining the most effective round. By efficiently implementing these beliefs into the on a regular basis lifetime of staff at each Tesla and SpaceX, Musk has secured SpaceX and Tesla’s place as a prime employer. 

“When serious about the competitiveness of corporations… I like to recommend the place the neatest engineers need to work.” Says Musk. “Wherever the neatest engineers need to work, that know-how firm goes to be the one that’s more likely to succeed.” Amongst different titles, Musk is the CEO of each SpaceX and Tesla. Musk’s potential to acknowledge that to be the most effective you will need to convey the most effective, goes far past the product choices and enterprise targets of the businesses.  

By means of using a extremely engaging Worker Worth Proposition, and a Robust Employer Model, Musk has efficiently fostered and created a tradition that promotes autonomy, collaboration, and creativity. This has made SpaceX and Tesla a best choice for staff all over the world, together with the United States.  

Universum’s CEO Mats Röjdmark feedback on the relevance of Musk’s angle in direction of attracting prime tier expertise and constantly enhancing and nurturing SpaceX and Tesla’s EVPs. “The lesson to be discovered from that is that regardless of the scale of your organization, understanding the preferences of your important expertise allows you to be a beautiful employer, the place the suitable individuals need to work.”  

Mats continued “This goes not just for the world’s most tasty corporations, but additionally for small and medium-sized employers that want to appeal to, recruit, and retain expertise. Corporations that perceive why they’re engaging and constantly work on speaking that via a powerful EVP and messaging have the higher hand.” 

About Universum 

Universum is a data-driven, insight-led employer branding company. Based in Stockholm, we at the moment are lively in over 60 international locations, with key hubs in Paris, Berlin, London, New York, Singapore and Shanghai. We offer our shoppers with the analysis, technique and artistic options they should compete extra successfully for expertise. 



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