Because the world’s first On-line Journey Company (OTA), Travelocity’s mission is to encourage individuals to journey and be their champion all through the journey. Sounds fairly aspirational, proper? Nicely, most OTAs are identified for delivering buyer experiences which are purely transactional, missing a human contact and an genuine connection. So Travelocity got down to reverse that widespread notion by making a neighborhood, often known as The Gnational Gnomads, to construct relationships with influential journey specialists.
By monitoring this neighborhood and interesting with key journey specialists, Travelocity may affect its clients in an genuine method. Watch the video beneath and see how Travelocity kicked off its influencer advertising program to construct a significant, inspirational neighborhood.
Travelocity enabled actual specialists to have interaction with the model, get to know the crew, and align with the corporate’s total objectives to make the client expertise even higher. The video reveals what it means to be a Gnomad and why it’s so thrilling for them to have the ability to share the guidelines and tips they’ve realized alongside their journey as skilled vacationers.
Now you’ve gotten a glimpse into how Travelocity builds significant, long-term relationships with influential journey specialists. Take the following step and learn the total success story, the place you’ll find out how Travelocity launched this influencer advertising program and what occurred in consequence.
