How would you want to show $5,000 advert spend right into a whopping $127,380 in income to your teaching program? 🤯
Tracey Matney, chat promoting strategist at Victory Factors Social, has the confirmed system to assist coaches, content material creators, and entrepreneurs generate extra enrollments whereas conserving advert prices low, drive participation charges, and prime college students to buy high-ticket gadgets.
All it takes is a stable teaching program, this framework, and Manychat.
Overview
Victory Factors Social helped Shopify professional Jen Ritchie of Scale on Shopify, launch her high-ticket on-line teaching program.
To generate high quality leads, Jen runs a five-day problem referred to as Scale on Shopify Bootcamp every quarter as a conversion software to generate extra enrollments for her high-ticket program, SOS eCommerce Academy.
With a $5,000 advert funds, Tracey and her workforce at Victory Factors Social have been in a position to generate greater than $127,000 in income in simply 5 days utilizing Clicks-to-Messenger advertisements and Manychat.
Right here’s how.
The problem
Jen was frightened about working Fb advertisements and producing zero ROI.
Victory Factors Social knew Clicks-to-Messenger advertisements usually have a decrease price per acquisition, in order that they determined to check promoting a $27 seat to the five-day Shopify problem by way of Messenger advertisements.
In the end, they determined to run Messenger advertisements and conversion advertisements and check which might carry out finest.
“Jen additionally wished a excessive each day show-up charge to assist nurture leads on their path to buy,” Tracey provides.
“When she had run this problem up to now, folks would drop off or not present up as a result of they obtained busy or lacked motivation.”
The answer? Constructing a Messenger concierge, Betty Bot, to spice up attendance and engagement for the problem.
“What number of challenges have you ever achieved the place you need to search by piles of your emails to seek out the problem workbook? Betty Bot makes it tremendous straightforward,” Tracey provides.
Coupled with the company’s unique Problem Victory System, Betty Bot would additionally drive attendance charge and engagement in Jen’s Fb group.
The targets
Victory Factors Social recognized Betty Bot’s targets in partnership with Jen. These targets included rising the variety of bootcamp members, getting extra of these members to indicate up and have interaction, and driving an upsell to Jen’s high-ticket program, SOS eCommerce Academy.
On the flip facet, Victory Factors Social was additionally tasked with decreasing the time spent fielding questions and sending out reminders – two time-consuming necessities of teaching applications.
“Through the use of Betty Bot, Jen and her workforce didn’t should be answering tons of of questions on replays and workbooks,” provides Tracey.
“As a substitute, they have been in a position to deal with delivering nice worth to members and getting ready the high-ticket program.”
The technique: Betty Bot and the Problem Victory System
To perform the primary aim, Victory Factors Social ran a wide range of participating Click on-to-Messenger advertisements to advertise the $27 five-day bootcamp.
This introduced in 215 members – almost 100 greater than the earlier bootcamp.
Upon signing up, members have been launched to Betty Bot, who would ship lesson supplies, like workbooks, lesson reminders, and replays.
On day one, Betty Bot requested members to opt-in to be notified when it was time to affix Jen dwell within the Fb group.
In the course of the Bootcamp, Jen shared distinctive secret key phrases in her Fb group for college kids to ship to Betty Bot.
Contributors would wish to look at the complete coaching to obtain the key phrases. These key phrases would then set off the each day takeaway and their homework project by way of Betty Bot.
Victory Factors Social understood that nobody likes doing homework, so each day giveaways – like a VIP improve or a one-on-one seek the advice of name with Jen – have been used as incentives for members to finish their assignments.
“All of that provides as much as boosted engagement… and extra engagement equals higher
outcomes,” says Tracey.
Resulting from Fb’s 24-hour rule, Victory Factors Social couldn’t ship Manychat messages exterior the 24-hour window until members work together with Betty Bot.
The each day takeaways additionally saved the 24-hour window open in an effort to ship the following day’s reminder.
“When Fb launched the 24-hour rule in 2019, plenty of entrepreneurs gave up utilizing chatbots as a result of they couldn’t spam their audiences,” says Tracey.
“However we discovered find out how to preserve that window open, preserve folks engaged and excited, thus driving gross sales. Now, with Recurring Notifications, we will get express permission to message them exterior of the window.”
Betty Bot provided upsell choices, together with a $197 web site audit, and Jen’s $3,588 SOS eCommerce Academy.
This time round, 32 folks signed up for the academy, a rise from 20 the earlier bootcamp.
On day 4, Betty Bot despatched energetic members a “temperature examine” to gauge how they have been feeling.
This helped Victory Factors Social perceive if members have been finishing the bootcamp materials – and which members have been primed to buy the SOS eCommerce Academy.
After the top of the problem, Betty Bot continued to help members and remind them in regards to the SOS eCommerce Academy.
So, from a $5,000 advert spend, Victory Factors Social generated a 25% common show-up charge every day, and achieved greater than $127,000 in launch gross sales.
The outcomes
Now that Jen has a big record, Victory Factors Social can broadcast to them and run retargeting advertisements to get a lot decrease price per acquisition and better engagement.
“Principally, Betty helped facilitate a one-on-one relationship with every participant with out requiring Jen and her workforce to have 215 private conversations,” says Tracey.
Listed below are the outcomes:
Key takeaways
Should you’re in search of game-changing methods to spice up your launch gross sales, then be aware of these three necessary issues:
- Get artistic with methods to interact your members to maintain the 24-hour window open. In fact, this may now be achieved with Recurring Notifications.
- Guarantee upsells are a part of your Messenger technique. Nurturing leads on the trail to buy utilizing Messenger will help improve gross sales for high-ticket gadgets!
- Have significant and customized conversations together with your members. Together with issues like a “temperature examine” to gauge how they’re feeling, and as an indicator of how probably they’re to put money into your high-ticket program.
- By sticking to a method and using Manychat, Victory Factors Social was in a position to improve income and bootcamp participation, in addition to automate customer support FAQs so Jen may deal with working her enterprise.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or another get together. Particular person outcomes might fluctuate.
