Pre-pandemic, Virgin Group was able to set sail on a grand new journey with Virgin Voyages—its adult-exclusive cruise firm. It even arrange a partnership with international celebrity and actor Jennifer Lopez to be the face of the brand new model, in addition to its chief celebration officer.
After which the ships had been stopped from crusing because the world went into lockdown. Lopez was compelled to remain at dwelling, similar to everybody else.
Nevertheless, the ships did finally set sail. With the sudden increase in curiosity round synthetic intelligence, the primary marketing campaign to characteristic Lopez utilized the expertise’s potential with a comedic hero movie and an accompanying JenAI device the place customers might create their very own customized invite.
Within the newest episode of Adnatomy, hear from Billy Bohan Chinique, director of worldwide model and expertise technique from Virgin Voyages, the marketing campaign’s director Dave Meyers and VMLY&R’s chief artistic officer for North America Ryan McManus and Brian Yamada, the company’s chief innovation officer in regards to the making of the marketing campaign and dealing with the Hollywood star.
