If you happen to’re conversant in Rock Content material, you recognize that we’re international leaders in content material creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million month-to-month guests.
What may shock you is that little or no of our content material is produced in-house. We’ve acknowledged that creating content material in-house at our scale isn’t environment friendly.
That’s why, as an web optimization strategist for Rock Content material’s weblog, I dedicate almost 100% of my time to natural progress evaluation, conversion ways, and different weblog methods.
Content material manufacturing is entrusted to our pool of over 15,000 freelancers on WriterAccess, Rock Content material’s content material market.
Utilizing a content material platform goes past outsourcing. Alongside our proficient freelancers, the instrument itself streamlines our technique from begin to end — from growing your persona to content material publication.
At this time, I invite you to hitch me behind the scenes of Rock Content material’s end-to-end weblog content material manufacturing.
How can we plan and create our content material on WriterAccess?
Before everything, I need to emphasize that at Rock Content material, we have already got our personas outlined, which information our content material technique. If this isn’t the case for you, the AI Persona Builder can help you.
Our course of begins with creating the publication calendar.
On the finish of every month, we map out trending subjects and people important for the weblog’s present part. As an example, we’re closely investing in topics associated to synthetic intelligence and its international influence on the advertising and marketing trade.
Right here, we will depend on the help of the AI Content material Wizard, one other AI instrument out there on WriterAccess.
It’s one of many first points I take a look at when looking for new content material to develop, because the instrument highlights potential tendencies or covers subjects that we would not have addressed on the weblog earlier than.
After defining the editorial calendar for the weblog’s month-to-month content material, we proceed to create the briefings.
All briefings are meticulously tailor-made to align with Rock Content material’s present technique, together with important particulars.
Our freelance writers are allotted a particular variety of days for this manufacturing. All content material undergoes not solely their evaluate but in addition an inside evaluate.
On the platform, by deciding on “Make an Order: Author,” we will go for a saved template, on condition that our typical content material ranges between 1,000 and a pair of,000 phrases. This streamlines a course of that might in any other case be time-consuming, permitting us to outline the content material kind, assign the producer, set content material pricing (accounting for platform reductions), and supply different important info.
When sending the briefing to the expertise skilled, relying predominantly on the subject, we assign it to writers who’ve particular experience of their portfolios.
For instance, if we have to delve deeper into web optimization, we’ll particularly request that textual content from an expert skilled within the area. The identical strategy is utilized to different niches and themes.
Furthermore, we will handle these “templates,” the predefined order codecs that streamline day by day duties.
There’s a “Device Panel” within the prime menu that not solely compiles the templates but in addition encompasses briefing varieties, personas, and way more. The bottom line is to customise and set up templates based mostly on what’s essential to your technique.
Choosing the right expertise to your technique
It’s essential to your firm to decide on professionals correctly to help in your content material advertising and marketing technique.
That is if you may ask me, “Diana, how on earth am I going to select an expert from the 15,000 out there on the platform?”
Nicely, there’s one other AI-powered instrument inside WriterAccess that’s fairly helpful for this: the AI-Powered Author Search.
Right here’s the way it works: when deciding on which skills to assign the duty to, you click on on “Good Choose.”
From there, WriterAccess’s AI algorithms will ship your process to skills that match what the duty requires — from specializations to the anticipated tone of voice.
To make sure the instrument is as correct as doable, the tip is to succinctly describe what you want and specify the expertise’s nation of origin.
Expertise chosen, now it’s time to regulate the cost.
The value of the content material is decided based mostly on the kind of freelancer request. You may pay per phrase or per order. For designers, cost is solely per order.
Now, consider the kind of content material you need to your web site or weblog.
The type of writing, the language, and the best way all the things is communicated make a big distinction when delivering content material on-line.
On this regard, WriterAccess has a instrument that may tremendously help us in figuring out which skills will accompany us on this technique.
Integrations to optimize your content material
Lastly, integration with key platforms in our web optimization technique tremendously streamlines the optimization and finalization course of.
As an example, when it comes to web optimization, you may combine SEMRush information, uncover tendencies with BuzzSumo, and create key phrase lists.
As an example, I’ve taken an instance from SEMRush exhibiting natural outcomes for the key phrase “what’s web optimization,” displaying the web sites on the SERP for this time period:
You too can entry as much as 250 million photos at discounted charges, ranging from $0 on Storyblocks, $6 on Getty Photos, and $7 on Shutterstock.
To realize entry to those integrations, all the things will rely on the kind of plan you select for your online business. Discover all of the integrations that WriterAccess affords.
All integrations might be seen from inside your Device Panel; yow will discover them within the sidebar menu. Keep in mind to configure them to boost your expertise when requesting content material from WriterAccess skills.
One other fascinating side so that you can discover inside the platform is the intelligence information that may assist your content material carry out even higher.
You may establish if the language of the produced textual content aligns with the Flesch Studying Ease sentiment rating, which analyzes the tone of any textual content on a positive-to-negative spectrum.
Lastly, you can even consider the key phrases you want to embody within the articles, checking all their information throughout serps.
These are only a few intricacies you may leverage on WriterAccess to efficiently construct your content material technique — simply as we do right here at Rock Content material.
If you happen to’d prefer to see it for your self, you may check out the WriterAccess platform for 14 days, fully free. This manner, you may discover all that the platform affords and guarantee it turns into a useful asset for your online business.
