Anastasia Chugreeva, electronic mail marketer at voximplant, on her personal constructed round 500 emails in Stripo in only a 12 months. See what instruments helped her spend much less time on electronic mail manufacturing and dedicate extra time to electronic mail analytics.
Q: Hi there, Anastasia. Good to e-meet you. Thanks for coming right here. May you inform our readers slightly bit about your organization?
A: Voximplant is a flexible cloud platform that permits companies to carry interplay to an entire new stage. The corporate gives progressive real-time communication instruments with full management over voice, video, and messaging, like chatbots, voice bots, video conferences, and many others. Our second product — Voximplant Package — permits creating telephone name situations, connecting voice assistants with no coding abilities. You can see Burger King, KFC, Hyundai, and many different well-known manufacturers amongst our purchasers.
Q: Thanks. So, I suppose, you’re utilizing electronic mail advertising as a core channel for communication together with your purchasers?
A: Precisely. We ship out welcome emails, electronic mail onboarding sequences, electronic mail digests the place we share our new options, electronic mail notifications, and many others.
Q: Are you able to say slightly bit extra about onboarding emails, as they’re important for SaaS and PaaS merchandise?
A: Properly, presently we’re not utilizing any onboarding instruments on our web site. And electronic mail serves as an alternative choice to this. I imply, in Stripo, we constructed an electronic mail onboarding sequence, which turned out to be efficient. As a result of, in our onboarding emails, we share the device’s performance and potentialities, steps of the sure choices’ configuration, and handbook on methods to launch a situation, and many others.
Onboarding emails function an ideal substitute for onboarding software program if completed proper.
Q: That’s glorious. Thanks for sharing this with us.
A: I might additionally like to say that Stripo made it attainable for us to ship electronic mail digests frequently. In these digests, we share new choices that our device — Voximplant — presents.
Q: How precisely?
A: Our firm’s rule states that each one emails that go from us, ought to be model constant. Nonetheless, some parts of the design required customized code.
First, Stripo permits combining the HTML and Drag-n-Drop electronic mail editors simply so the emails completely match the web site design. And second, I don’t have to construct them from scratch. I both drag-n-drop prebuilt modules, beforehand constructed and saved by our designers, or simply copy after which edit an present electronic mail. This protects me hours! In consequence, I can deal with the e-mail content material, not the design. This fashion, our digests now go frequently.
Stripo permits combining the HTML and Drag-n-Drop electronic mail editors simply so constructing model constant emails in accordance together with your web site design doesn’t take a lot time anymore.
Q: What different options that Stripo presents do you discover probably the most helpful for you?
A: I’ll identify just some of them now:
-
synchronized modules — skill to edit/replace about all mandatory emails directly does actually save time;
-
the preview, aka shareable, hyperlink — I exploit it to share my emails with colleagues when it’s mandatory to listen to their opinion about one thing;
-
cell kinds — I find it irresistible that I can set kinds for cell gadgets that completely differ from the desktop ones. And I discover it actually helpful and handy that I can conceal/disable sure parts for the cell model of my emails.
Optimize emails for cell gadgets with just some clicks
Q: Thanks. That’s superb. However how do you know about them? As a result of a few of our customers do get shocked after they hear about new options.
A: Out of your newsletters. I might additionally prefer to say a number of phrases about your buyer help. They’re professionals, very useful. Each time I attain out to them with any query, they offer clear, detailed solutions promptly.
Q: What do you dislike about our device?
A: Nothing, actually. I like your device and discover it handy and user-friendly.
Q: Do you ever use our prebuilt electronic mail templates?
A: For inspiration — sure, I do. Very often. However I by no means use them as a base for my emails. As you realize, I’ve my saved Modules.
Q: Anastasia, how do you ship your emails to your ESP? Do you know we’re built-in with over 60 ESPs and electronic mail purchasers?
A: Sure, I’ve. And I prefer it rather a lot. I’m utilizing Mailchimp for our newsletters. And due to your integration, I push emails to my ESP with only a click on. My emails there require no setups and no changes.
Q: Thanks in your time and in your detailed, helpful suggestions.
Construct high-quality emails and expertise the brand new stage of mobile-friendly electronic mail design with Stripo
