Welcome to “I Tried…,” the collection the place I attempt totally different advertising and marketing instruments and techniques so you do not have to. On this collection, I doc my expertise and allow you to know if a device or technique is price your time.
AI and advertising and marketing have gotten like peanut butter and jelly—inseparable.
In line with our full information to AI in digital advertising and marketing, 64% of selling professionals say they use AI in some type of their jobs. Particularly, 38% say they use it in content material creation.
With AI changing into so entrenched in advertising and marketing, I turned interested by its use in one of the defining elements of selling—model logos!
After a fast Google search, I discovered 5 AI emblem turbines, and I attempted all of them to see which one is one of the best and whether or not I’d advocate utilizing AI emblem turbines in any respect.
Preserve studying to be taught what I discovered:
How I Examined AI Brand Mills
Testing these turbines was fairly easy. I assumed up a enterprise referred to as Eri’s Cat Cafe as a result of if you realize me, then you realize I really like cats—and I’d positively be the proprietor of an lovable cat cafe in one other universe.
I then entered the title of my cafe into the turbines and adopted every step to create my emblem. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the top of this weblog put up, you may know which one is my favourite and if I’d advocate utilizing an AI emblem generator in your group or enterprise.
5 AI Brand Mills
Listed below are the 5 AI emblem turbines I examined and my experiences with every.
1. Adobe Categorical Brand Maker (BETA)
Worth: Free, however you should join Adobe Categorical to obtain the emblem.
Utilizing Adobe Categorical Brand Maker is easy and quick. After coming into my enterprise title, business, and slogan, I merely select the model I would like for my emblem. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my model. From there, Adobe shows varied icons I can incorporate into my emblem. I may have gone with a coffee-themed icon, however it’s a cat cafe, so I selected two lovable fluffy cats.
As soon as I selected my icon, I scrolled by means of varied customizable pattern logos earlier than deciding on one I appreciated.
Now, it is time to design. The icon of my selection is included into my emblem, and I can transfer it across the web page as I see match. I may also transfer the textual content and alter its font and measurement. By clicking the colour tab, I can cycle by means of totally different shade palettes till I discover one I like.
Then, bam! I’ve my emblem. Adobe Categorical’ Brand Maker is free; nonetheless, you should have an account to obtain your creation.
Professionals: Adobe Categorical’ Brand Maker is easy, user-friendly, and quick. I timed how lengthy it took to design my emblem, which solely took 2 minutes and 10 seconds.
Cons: The AI emblem generator has restricted customization capabilities and icons. Due to this fact, it‘s troublesome to actually tailor your creation to make it as distinctive as doable in your model.
You’re additionally solely allowed to decide on one business in your emblem, which may pose an issue in case your group matches into a number of industries.
For instance, my faux cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my emblem, I had to decide on between a picture that emphasised the cat side of my enterprise or the restaurant side.
2. Designs AI
Worth: $49 to obtain the emblem or $19 month-to-month for a Designs AI subscription.
I begin by coming into my enterprise title and business into the prompts. Then, I select a emblem class that fits me. Basically, the class determines the emblem‘s main design focus, which could be an icon, initials, or the enterprise’s title.
I really like logos with distinctive icons, so I clicked the icon class. Then, although non-compulsory, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my emblem’s model. Designs AI presents customers with varied pattern emblem designs in numerous kinds. Customers can select as much as 5 to offer the AI an thought of what model to include right into a emblem.
After selecting just a few, it‘s time to pick out a shade. Purple is my favourite shade, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit increased than Adobe Categorical, in my view, as a result of I can choose a number of symbols that seize totally different elements of my enterprise.
Nevertheless, whichever emblem I decide will solely incorporate one of many 5 symbols. From there, I make just a few extra stylistic selections and in only a second I’ve my emblem.
You may watch my progress by clicking by means of the photograph gallery under.
Professionals: Producing a emblem with Designs AI solely took precisely 3 minutes. It took just a little longer than Adobe Categorical as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it means that you can obtain high-quality information of your emblem with out subscribing, although you continue to need to pay a one-time payment of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI emblem turbines—their customization choices are limiting. Thus, it is onerous to create a emblem that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Worth: It’s essential to subscribe to Wix to obtain high-quality photos of your emblem, however you possibly can obtain it in low decision at no cost. Wix subscription plans begin as little as $9.59 monthly.
My favourite function of Wix‘s emblem generator is its non-compulsory chatbot.
The platform permits customers to design their logos from scratch utilizing steps just like these of the earlier two AI emblem turbines, or they will clarify their concepts to Wix’s AI emblem chatbot.
You may scroll by means of the pictures under to see how the chatbot helped design my emblem. With the chatbot, it took rather less than 2 minutes to generate my emblem.
The outcomes have been comparable, however I loved the chatbot as a result of it instructed symbols and shade schemes I hadn’t thought of after I designed my emblem manually.
Designing the emblem by myself was an analogous expertise to earlier turbines, so it wasn’t a lot to write down about. That stated, I appreciated the colour scheme and emblem I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You may click on by means of the pictures under to see the way it works. With out the chatbot, it took about 3 minutes to generate my emblem.
Professionals: Each strategies generated fast outcomes, and I spent no various minutes utilizing every.
Cons: You may obtain your emblem at no cost, however it’s of poor high quality until you pay for a subscription.
4. Looka
Worth: $20 for low-resolution information of your emblem to $129 a 12 months for a model equipment with high-quality resolutions.
At this level, I understand that almost all AI emblem turbines work the identical. With Looka, and virtually all different turbines on this record, you do the next to generate your emblem:
- Enter your small business title
- Choose a mode or inspo in your emblem
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nevertheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and occasional!
In order that’s a win. Oh yeah, and I generated my emblem in 2 minutes and 30 seconds.
Professionals: It has extra selection in icons and symbols, at the least in terms of my cat cafe. Looka additionally supplies a complete model equipment (extra on that later).
Cons: It really works about the identical as different turbines and has restricted customization choices.
5. LOGO.com
Worth: Free
LOGO.com’s design course of differs barely from that of others on this record. As an alternative of selecting at the least one image to incorporate in my emblem, I as an alternative should enter key phrases. Then, LOGO.com will generate logos primarily based on these key phrases.
Naturally, many of the logos generated embody some sort of cat or espresso image. After choosing the emblem I wish to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Professionals: The generator is easy, intuitive, and quick. I may also obtain a zipper file of my emblem and its parts at no cost.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one sort of image for my emblem.
My Favourite AI Brand Generator
Total, all these turbines work about the identical, so it‘s onerous to decide on my favourite. Nevertheless, if I needed to advocate solely one in every of these, I’d counsel Looka primarily for its model equipment.
For $129, Looka creates a whole model equipment round your emblem.
Its model equipment contains 16 downloaded file sorts in your emblem, 2 web site drafts, tons of of merchandise in your emblem to be printed on (stickers, mugs, T-shirts, and so forth.), enterprise playing cards, e-mail signatures, and extra!
Ought to your small business use an AI emblem generator?
Should you‘re actually dedicated to utilizing an AI emblem generator to avoid wasting time or cash, then I counsel Looka. Nevertheless, I don’t advocate utilizing an AI emblem generator in your emblem past brainstorming.
Your emblem is meant to be a singular image in your model. When folks see your emblem, they need to robotically join it to your small business as a result of it‘s one in every of a sort.
For instance, if you see the golden M in opposition to a crimson background, you robotically suppose, “McDonald’s.”
This experiment reveals that almost all AI emblem turbines work equally and generate comparable outcomes.
If you need a emblem that’s actually distinctive to your model and may‘t be discovered anyplace else, it’s greatest to design one from scratch or work with a graphic designer with a eager eye for model.
That stated, I can see utilizing an AI log generator to brainstorm idea artwork in your emblem and bringing these photos to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising and marketing instruments or strategies would you want me to attempt? Be at liberty to contact me on X or LinkedIn to let me know what I ought to attempt subsequent!
