Pumpkin spice szn
The beverage is, as marketed, a mashup of the chain’s pumpkin-flavored donut holes and its frozen espresso, topped with whipped cream and caramel drizzle. It’s the primary time Dunkin’ has blended a baked good right into a drink, which the model says might be “paying homage to the feel of a cookies and cream shake.”
“Pumpkin spice season has gotten a bit predictable these days,” in keeping with Jill McVicar Nelson, Dunkin’s CMO, who famous that the 2 celebrities have created “a collaboration you by no means knew you wanted.”
To roll out the product, Affleck returns for the third time as a high-profile Dunkin’ pitchman, following his Tremendous Bowl business in February together with his spouse Jennifer Lopez that hit the highest trending spot on YouTube and boosted social conversations across the model by 837%, per Meltwater.
A sequel in April had Affleck taking a dig at his friend-colleague Matt Damon, additional growing his Dunkin’-loving persona with a pronounced Massachusetts accent.
These spots, plus the brand new advert, come from Affleck’s manufacturing firm Artists Fairness, which now has an official relationship as one of many companies on the model’s roster. Affleck has taken a hands-on position within the inventive course of, growing and writing the spots and directing with newcomer Beedy for the Ice Spice business.
CREDITS:
Company, Manufacturing Firm & Submit-Manufacturing: Artists Fairness
Model: Dunkin’
Jill Nelson, Chief Advertising and marketing Officer
Chris Beijar, VP, Built-in Advertising and marketing Communication
Briana Appel, Supervisor, Built-in Advertising and marketing Communication
