The arrival of fall introduced loads of Bulldog site visitors with it; September was one other considered one of our greatest months in latest historical past. As normal recently, our contributors’ high-level commentary on generative AI is capturing quite a lot of curiosity, with posts final month analyzing AI automation’s position in the way forward for PR, the professionals and cons of utilizing AI for media relations, and the way generative AI provides authenticity to influencer campaigns.
AI isn’t the one recreation on the town, after all, and different posts tackled subjects akin to easy methods to keep away from errors in your releases, and which of them to notably look ahead to, how radio continues to be a viable PR goal even in a social media world, ideas for making a PR calendar to arrange and streamline your methods, insights on managing your model or consumer’s influencer technique, and easy methods to optimize your PR campaigns by utilizing gross sales knowledge.
In case you missed a couple of of those, listed here are our High 10 posts from September. Benefit from the crisp October climate and the official arrival of the year-end holidays!
The way forward for public relations: AI and automation within the business
PR—traditionally characterised by human ingenuity and private contact—is present process a transformative revolution. AI has emerged as a protagonist that not solely helps however elevates intricate PR duties. Let’s see what the longer term holds.
7 press launch errors you want to control and keep away from
As a seasoned PR professional, you recognize that any PR technique price its salt contains creating and distributing press releases when a newsworthy story emerges. However writing a great press launch is not any straightforward feat—listed here are 7 errors to keep away from.
The professionals and cons of utilizing AI instruments for PR and media relations
What use instances can synthetic intelligence assist for PR execs? And what are the implications of utilizing this expertise? On this submit, we cowl all the professionals and cons of utilizing AI instruments (generative or in any other case) for PR and media relations.
Can radio nonetheless drive model conversations in a social media world? Far more than you assume
Keep in mind the times when radio was on each PR professional’s radar? The medium’s monumental attain and number of protection alternatives was unsurpassed for producing model consciousness and visibility. Nicely, guess what? That hasn’t modified.
5 steps for making a PR calendar to streamline your methods
PR specialists use a spread of instruments to assist them plan and handle campaigns and streamline methods. A PR calendar is important to tie the advantages of these instruments collectively. Listed below are the elements of a PR calendar—and easy methods to create one.
5 ideas for managing your model influencer technique
Many elements have a major influence on the best way manufacturers strategy working with influencers. As manufacturers navigate the ever-changing influencer panorama, listed here are 5 issues they need to think about when creating an influencer technique.
3 inventive ideas for optimizing PR campaigns utilizing gross sales knowledge
Gross sales knowledge holds immense potential for optimizing PR campaigns, elevating their influence, and delivering outcomes that drive enterprise progress. Are you able to uplevel your subsequent PR marketing campaign? Listed below are 3 inventive tricks to make use of gross sales knowledge.
2023 social media panorama: Most entrepreneurs say Threads will finally make Instagram and Fb weaker for advertising functions
The social media atmosphere has seen some main adjustments just lately, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts. How have entrepreneurs’ methods modified? A brand new research examines right this moment’s outlook.
US tech corporations to European PR companies: ‘We count on greater than media relations’
PR companies and practitioners now think about pitching the media simply a part of their obligations. And US expertise corporations need to make it clear to the PR companies they enlist in Europe—they count on greater than media relations.
6 methods utilizing generative AI in influencer advertising shapes genuine viewers engagement
Influencer advertising is integral to any model’s PR technique as discerning audiences search real interactions and content material worth. However many influencer partnerships fail to ship on this entrance. One potential resolution: generative AI.
