In a 12 months that’s sure to be filled with surprises, issues are off to a robust begin right here at Bulldog HQ, the place January goes within the books as considered one of our strongest months in current historical past. As per normal, our new-year-forecasting byline submissions accounted for an enormous chunk of the site visitors final month, however we have been completely satisfied to see that two of the highest three posts involved ethics in PR and media relations—and we’re hoping that’s indicative of the place PR will focus loads of consideration this 12 months. In that vein, our piece on the 2024 Edelman Belief Barometer was additionally effectively learn—not stunning because it is without doubt one of the most dependable and trusted research within the trade, however nonetheless signal to us.
Prediction items included how expertise will change the PR trade in 2024—and the urgency to maintain up with these progressions. Different attention-grabbing publish matters embody tips about making an enduring impression along with your marketing campaign in a single viral second; a glance again at social media video efficiency in 2023; how media monitoring can increase your content material technique; why nano-influencers can be so necessary this 12 months (trace: as a result of they’re extra niche-focused and reliable); and methods to optimize new incentives introduced by the USPS concerning unsolicited mail advertising. In case you missed a number of, listed here are our Prime 10 posts of the month. Keep heat on the market!
PR in 2024: 4 methods expertise will change the PR panorama within the 12 months forward
PR is within the midst of an urgency to undertake cutting-edge tech. Those that embrace it are enhancing creativity, effectivity and productiveness. Those that don’t danger being left behind. Listed below are 4 methods PR can be altered by expertise this 12 months.
The significance of ethics in PR: Why moral conduct is vital to success
Sustaining moral conduct is essential for achievement in PR—it builds belief, credibility, and optimistic relationships with stakeholders. Right here we cowl the significance of moral habits in PR and its essential function in attaining success.
The ethics of earned media: Finest practices for accountable PR
Is earned media shedding worth in at this time’s world? Right here we take a look at the moral points PR professionals face, and the perfect strategies for retaining integrity and duty at a time when morally sound PR methods are extra important than ever.
Momentology: 4 PR campaigns which have created lasting impressions in a single second
Momentology is the act of utilizing an necessary second or occasion to encourage a quickfire marketing campaign. This advertising type serves real-time scrollers and has potential to go viral in minutes. Right here’s methods to incorporate it into your marketing campaign.
The 2024 Edelman Belief Barometer reveals enterprise, authorities and media standings—uncovering a brand new offender threatening belief: innovation
The twenty fourth annual Edelman Belief Barometer sheds gentle on an surprising belief impediment—enterprise and institutional innovation. The analysis factors to a rift between innovation and society that has turn into the brand new issue inflicting polarization. See all of the findings.
2023 social video evaluation: Instagram Reels outperformed all different video content material
New analysis reveals video efficiency information for branded Instagram Reels, Fb Reels and movies, and TikTok content material, providing entrepreneurs worthwhile insights as they develop social media advertising methods for the 12 months forward.
Tips on how to leverage USPS’s incentives for efficient unsolicited mail advertising in 2024
Just lately, the USPS introduced a brand new mail quantity progress incentive for first-class mail and advertising mail. As advertising leaders look to leverage this Incentive in 2024, we’ve a number of tricks to take advantage of this providing.
3 methods media monitoring might help your model or agency with content material technique
Media monitoring offers you an in depth understanding of your media presence and helps you make choices about your communications. However its utility doesn’t cease there. Listed below are 3 methods monitoring helps with content material technique.
Connecting with nano-influencers: The PR goldmine of 2024
In contrast to their extra well-known counterparts with hundreds of thousands of followers, nano-influencers are the on a regular basis people who’ve managed to carve out a singular social media area of interest. Right here’s how smaller might be higher, and methods to have interaction them.
Ideas for utilizing PR, social media, and different instruments to take care of optimistic worker relations
As employers try for achievement, worker relations have gotten increasingly more essential. Hiring the suitable workers is clearly nice, however issues mustn’t cease there. Listed below are some suggestions for protecting them completely satisfied and productive.
