As temperatures started to drop throughout a lot of the nation, Bulldog’s visitors saved heating up, with November turning out to be one of the best month of 2023 (thanks all!). As is customary, some year-in-review articles started showing final month, together with forecasts of what we’d count on in what’s certain to be a transformative 2024.
Analysis items embody a yr’s-end look again at PR companies’ struggles with buying new enterprise in 2023, a glance forward at PR challenges with generative AI within the coming yr, and a large disconnect between CEOs and CCOs about who really leads communications at their firms.
Terrific submissions from our visitor authors tackled subjects like defending manufacturers from misinformation, getting most ROI from PR occasions, optimizing AI’s 5 key roles in digital PR, how your model’s visible id helps herald clients, finest practices for hyper-personalization in PR, the professionals and cons of focusing on completely different media channels, and actionable ideas for producing B2B leads.
In case you missed a number of of those, now we have collected our Prime 10 November posts right here. Comfortable holidays to all!
A yr of resilience: New PR company analysis reveals a tricky 2023 for companies—and what this yr’s most profitable did to remain within the black
Many comms companies have struggled with buying new enterprise in 2023, and because of this, solely about half as many have been in a position to improve income or earnings this yr in comparison with final yr. This analysis appears at what the companies who did have success have been doing proper.
New USC Annenberg report explores the trials and triumphs the comms business will face on its journey into the unsure world of AI
Nonetheless in its “wild west” part, it’s arduous to say how profoundly AI will influence the way forward for PR. We’re getting an concept of what we need it to do, however that’s primarily based on the place the tech is true now. This educational report takes a forward-looking deep dive into AI for PR.
7 finest practices for safeguarding manufacturers from misinformation
In at this time’s digital panorama, posts and tales can go viral in minutes. It’s given rise to a brand new PR problem: misinformation. Now, PR must dig deep into its toolbox if reputations are to stay intact. Listed here are 7 methods.
5 roles of synthetic intelligence in digital PR—and find out how to optimize them
AI’s exponential progress signifies a paradigm shift in how industries harness its potential. And it’s no completely different for PR—it performs important roles in enhancing effectivity, effectiveness, and decision-making. Listed here are AI’s 5 key roles for PR.
3 ideas for getting most return in your PR occasions
Placing collectively a PR occasion comes with lots of stress. The occasion ought to without delay be enjoyable and distinctive whereas nonetheless assembly enterprise objectives. Getting the complete advantages out of your occasion will construct your model’s fame. Listed here are 3 ideas.
3 methods model visible id can win over new clients
Model visible id issues. It provides you an edge over the competitors by including “decide me” aptitude to your services or products, making you stand out from these with out such branding parts. Listed here are three methods to create yours.
Hyper-personalization in PR: 6 finest practices for tailoring messages and campaigns
In an age of data overload, conventional outreach strategies have grow to be more and more ineffective. Right here we discover the nuances of hyper-personalization in PR, the issues it solves and the avenues it opens for PR execs.
The professionals and cons of focusing on completely different media channels together with your PR campaigns
In terms of constructing profitable PR campaigns, selecting which media channels to deal with performs a essential position. Understanding the professionals and cons of those completely different channels is crucial to success. Check out these insights.
Chief communications officers see eye to eye with CEOs on methods like AI, however there’s a disconnect on who really leads communications
New analysis reveals a disparity between chief execs and comms leaders on who really leads communications for his or her firms: about three-quarters of CEOs say they lead exterior and inner comms, whereas simply 15 p.c of communicators agree.
10 actionable ideas for producing B2B leads—with finest practices and key parts
Producing B2B leads is the lifeblood of sustainable progress for enterprises throughout industries. Right here we provide ten actionable tricks to supercharge your B2B lead era efforts, serving to you thrive in a aggressive panorama.
